• 🌊 BevAlc Star Extends Co-Packing Deal
• 📺 Liquid Death Promotes Peeing on Course
• 🌺 Campari: Sales Up Despite Bad Weather
• 🖍️ AriZona Partners With Doodles
• ▶️ Kimberley Moves to Electrolit
• 💰 Jones Adds To Private Placement
• ✨ Oats Overnight And Unpacking The Ozempic Craze

Flow Water and BeatBox Beverages are extending their manufacturing agreement for another year while raising its high minimum total revenue by nearly $100 million, the companies announced in a press release this morning.

💸 The deal is being financed by BeatBox’s commitment to purchase a $2 million convertible note by Oct. 31 secured against the assets of Flow, a publicly traded company on the Toronto Stock Exchange.

🏭 BeatBox only began commercial production at the Aurora, Ontario facility in June following the installation of a fourth TetraPak line and additional equipment to accommodate the increased volume. 

📈 But the upgraded projections – with minimum total revenue increasing from $115 million to $213 million over the five-year term – means the addition of two more production lines “satisfy the increased demand for co-manufacturing from BeatBox, in addition to other co-manufacturing agreements recently announced and to accommodate anticipated growth in the Flow brand.”

BevNET Insiders can read the full story for a comprehensive understanding of BeatBox’s growth plans.

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⛳ Keeping true to its ethos, Liquid Death’s latest piece of merch – the Liquid Death x Bad Birdie Edition Uroclub – is certainly eyebrow-raising. The new product was designed to help golfers pee right on the course in front of everyone with a leak-proof cap and privacy towel. It appears to have reached the right audience… the $39.99 Uroclub has already sold out on the brand’s website. 

📚 Prebiotic soda maker OLIPOP is building up hype for its new flavor around a key demographic: college students. Now through August 15, OLIPOP is running a giveaway where students can enter for a chance to win 100 cans of the brand’s latest flavor. Let the fizz-ucation begin!

👕 Lucky Energy dropped its first ever merch collection, Origins, celebrating the brand’s origin story of triumph over tragedy. The 12-piece unisex collection includes hats, t-shirts, a sweater, a hoodie and a bomber. The items retail between $30 and $100 on the brand’s website. 

🍒 Ocean Spray’s Revl Fruits is searching for a Global VP of Water Park Inflatables. The summer “job” will put one lucky individual in charge of nothing except drinking the brand’s 100% juice and floating around in a pool of their choice. Additionally, the winner will receive $50,000 and a lifetime supply of Revl Fruits.

Despite bad weather hampering Europe’s peak aperitivo months, stateside Spritz-ing has kept up sales for Campari, the group reported in its H1 earnings report yesterday. 

• The maker of Aperol saw sales rise 3.8% in H1 2024 to $1.64 billion, with revenue picking up in the second quarter. 
• But the group cautioned that it may not recover much margin this year, citing “temporary headwinds” including bad weather in Europe and a delay in agave contract renewals.
• Double-digit Espolon sales, mostly in the U.S., added to the group’s momentum in tequila, a category where other spirits groups are now struggling. 

Read the earnings rundown on BevNET.

AriZona has teamed up with next-gen animation and media studio Doodles on a limited edition co-branded Iced Tea with Lemon drink. The 20 oz. tallboy features Doodles artwork and a QR code allowing consumers a chance to win a VIP trip to the Toronto film festival for the premiere of "Dullsville and the Doodleverse."

🏪 The LTO beverages will be sold on Doodles’ ecommerce platform as well as in select bodegas in New York City, Southern California and Miami.

👕 The collaboration also includes giveaways for AriZona-themed digital wearables that can be used with Doodles avatars. Doodles was developed by artist Scott Martin (or Burnt Toast) in 2021 and has collaborated with brands such as Adidas, Crocs and G-SHOCK.

Neil Kimberley, the former VP of strategy and brand development for Essentia Water, has been named chief commercial officer of Electrolit USA.

🍎 Kimberley is a longtime industry leader who also helped build the Snapple business in the 90s and 2000s and has held numerous roles at various brands, most recently serving as president of sparkling water brand Bossa Nova.

🇲🇽 Mexican hydration beverage Electrolit has been growing fast. The brand first brought Kimberley on as a strategic advisor last summer, where, according to Beverage Digest, he helped transition the company into Keurig Dr Pepper’s DSD network.

🌊 According to NielsenIQ, Electrolit’s U.S. retail dollar sales were up 30.1% in the 52-weeks ending July 13, 2024 to over $438.8 million, far outpacing category leaders like PepsiCo and Coca-Cola, as well as trendsetting hydration drink brand PRIME.

Jones Soda has closed the second tranche of a private placement round, adding $640,000 for a total offering of $3,653,960, the company announced this morning.

📅 Earlier this month, Seattle-based Jones increased the size of the placement to up to $5 million, up from $4 million, and it announced the first $3 million raised earlier this week.

📈 The financing will be used to “support growth and for general corporate purposes,” the company stated in the release.

Go Deeper: Jones Soda Embraces Role as ‘Fast-Follower’

What is Notable about the CPG Week podcast this week? Well, for starters, Nosh managing editor Monica Watrous and senior reporters Brad Avery and Lukas Southard share their own Nosh Notables honorable mentions, including a nod to Omsom, Netflix’s Unfrosted and one iconic hot honey maker. 

💰 The team then dives into some news from the week including a rundown of Oats Overnight’s recent Series B funding.

💊 Later in the show, the podcast hosts discuss the Brightfield Group’s exclusive BevNET/Nosh Q2 Report: The GLP-1/Ozempic Craze and reflect on food brands’ marketing strategies around the growing demand for weight loss solutions related to GLP-1 drugs.

Listen to the full episode on Nosh.