There’s still plenty of room for growth in the snack category, according to Mondelēz International, but the multinational food maker is less interested in devoting resources to incubation and more concerned with putting investment dollars towards innovation. After releasing its annual State of Snacking report last week, Mondelēz VP and global head of SnackFutures Richie Gray told Forbes that the food conglomerate is winding down its SnackFutures innovation hub, along with its CoLab Program. In exchange for shutting down the startup accelerators, it has launched a corporate investment outfit called SnackFutures Ventures. The venture firm is directly linked to Mondelēz International and will invest in “disruptor” companies in both emerging and scale-up growth stages. SnackFutures Ventures has already invested in two startups: cell-cultured cocoa company Celleste Bio and ingredient tech company Torr Food Tech. It’s not clear who is leading the fund, however, as Tapan Shah, the former head of venture investments for SnackFutures, left Mondelez in January to take the top job at packaging company Nap Industries. The news comes just days after Mondelēz released its yearly temperature check on the snack industry. According to the report, any time is snack time these days with all day parts becoming occasions for small meals. Among the global survey respondents, a quarter had “embraced” early morning snacking, a 6% increase since 2020. The report also highlights that the category’s upward momentum is showing no signs of slowing even as inflation has impacted prices in stores. Sixty-six percent of consumers claim they have not made significant changes to snack purchasing habits even though they are conscious of the elevated cost of food. What’s in among crackers, cookies and pretzels? Portion controlled snacks were prioritized by nearly seven and 10 people surveyed (an increase of 5 percentage points from the previous year). Also, snacks that helped boost energy, improve mood or align with fitness goals were regularly chosen by over two-thirds of surveyed consumers. Will the State of Snacking sway future SnackFutures Ventures investments? That remains to be seen but Mondelēz did report that plant-based snacks continue to drive trial, while environmentally sustainable snacks are preferred among consumers. Brands that use less plastic and/or prioritize efficient supply chains and sourcing practices are seeing increased growth among nearly all age groups. |