Our Home is starting to look like Our Mansion. The emerging snack brand platform, previously known as Powered by Real Food From The Ground Up, continues to expand via M&A, today announcing it has acquired cheese-based snack brand Sonoma Creamery. Terms of the deal were not disclosed. The move comes exactly a year since Sonoma sold off its fresh cheese business to The Atalanta Corporation. At the time, CEO John Crean told Nosh that the company was cutting out fresh cheese to continue shifting toward a snack-intensive focus, which it had been working to do since launching its first cheese crisp in 2014. (Reminder: Sonoma has been around since 1931, and fresh cheese was its core focus up until the last decade). "This acquisition expands Our Home into the cheese snack category, reinforcing our position as a leading independent better-for-you snacking platform. Sonoma has a 90+ year history in the cheese business and its quality of products and manufacturing process delivers the best tasting and most premium cheese snack on the market," said Aaron Greenwald, founder and CEO of Our Home, in a press release. Under Our Home, it's fair to say Sonoma has achieved its snack focus and will join a portfolio with a strong presence in the category, with brands that include Food Should Taste Good, Popchips, Real Food From The Ground Up and YOU NEED THIS. The Our Home platform also acquired R.W. Garcia and Good Health brands from Utz in January, a deal that brought two new manufacturing facilities under its wing. Alongside the Sonoma Creamery transaction, Our Home will gain an additional production facility as well as the brand’s warehouse in Sonoma, Calif. Sonoma Creamery currently makes two crisp lines – Cheese Crisps and Pizza Crisps – in nearly 10 different flavors including Tomato Basil, Habanero Lime and Bacon Cheddar. The products are made with natural ingredients and rBST-free milk and sold through UNFI and KeHE to retailers including Kroger, H-E-B, Raley’s and Food Lion. Go Deeper: Catch up on Sonoma Creamery’s cheese divestment and trajectory under Crean’s leadership. |