Also a review of Beekeeper Cold Brew Coffee͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetNovember 10, 2023
DAILY BRIEFING
Today's news & insights for the beverage industry.
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In this issue of Daily Briefing

  • 🥛 Oatly: Net Sales 🆙 While U.S. Revenue Drops
  • 📈 Black Rifle: Revenues Jump in Q3, New CEO Incoming
  • 🆕 NPG: Hot Takes, Sweet Sips
  • 🥃 Talking Tequila With Influencer Lucas Assis
  • 🥤 Q Mixers Debuts Fresh New Look to Better Connect With Consumers
  • 💅🏼 Grey Goose Taps Paris Hilton as Creative Director of Martinis

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📰 Today's Top Story

🗽 “Hemp Is Back” in NY As Supreme Court Backs Injunction

🗽 “Hemp Is Back” in NY As Supreme Court Backs Injunction

Is whiplash a side effect of cannabis? It sure feels like it after taking stock of the chaotic situation unfolding in New York State. 

As we covered on these pages several weeks back, the state's heavy-handed approach towards regulating the newly opened legal cannabis market has inspired the wrath and frustration of beverage and edibles makers, who saw their ability to sell hemp-based THC-infused products abruptly halted in August following the filing of emergency regulations by the state. That sparked a legal response from cannabinoid seltzer brand Cycling Frog and trade group the Hemp Beverage Alliance, asking the courts for an injunction of the “ill-conceived emergency regulation.” 

But in a significant win yesterday, the New York Supreme Court ordered a preliminary injunction against the emergency measures, acknowledging that -- caught between balancing the equities of regulators and petitioners -- the latter party should be favored because an injunction "would stave off the shuttering of their businesses." 

In his ruling, Supreme Court Justice Thomas Marcelle didn't dispute the ultimate authority of New York's Cannabis Control Board and Office of Cannabis Management to regulate products that contain hemp-derived cannabinoids, but pointedly noted that, "at least until the current emergency regulations at issue here," those bodies had "decided not to directly regulate THC levels of hemp infused products" when they began showing up in New York around 2021. 

That changed ("for reasons unexplained," Justice Marcelle wrote) in July when the Board approved Emergency Cannabinoid Hemp Regulations under the guise of protecting the public, and young children, from products they deemed "ambiguous labeling that puts consumers at risk of overconsumption." That stance has been challenged in the suit, which contends that the 1 1/2 page Emergency Justification filed by the Board failed to support its position that an emergency existed and lacked specific examples of its purported assertions. 

Justice Marcelle was unmoved; in his decision, he called the petitioners’ arguments against the Emergency Justification "compelling," affirming the lack of factual support and quipping that the document's "parade of horribles that await children from petitioner's products lack specific recital of any actual facts upon which such concerns are based." 

The Board issued further evidence in response after the Emergency Justification, a move that Justice Marcelle appeared skeptical to even consider and to which its arguments had little effect. Instead, he sided with petitioners, agreeing that irreparable injury had occurred with regard to the loss of business and uncertain future, particularly those who had taken financial risks to enter the market early. 

To that point, Justice Marcelle's decision notably includes an admission by state regulators that intoxicating hemp products could undermine the adult-use cannabis market that they license and control, which petitioners have claimed was one of the motives behind the emergency move. 

So what now? It doesn’t change the fact that Cycling Frog and other hemp-infused product makers in New York will ultimately have to work under the oversight of state regulators, or that competition and conflict with the struggling adult-use market is a practical concern moving forward. But for the moment, in the words of one Cycling Frog VP on LinkedIn, “Hemp is back.”

Read the full story on BevNET

 

👉🏼 What You Need to Know 👈🏼

🆕 NPG: Hot Takes, Sweet Sips

🆕 NPG: Hot Takes, Sweet Sips

A hydration company making cola and a soda company that wants to make its drinks spicier? It must be Friday New Product Gallery time, and we’ve got a short (if strange) one for you this week. 

💧 Known for its powder cube-based “microdrinks,” waterdrop has gone full soft drink for its latest flavor release, Cola. Along with convenience, its pitch is based around the appeal of its zero grams of sugar (compared to 39 grams in a 12 oz. can of Coca-Cola), but with plenty of competition in the classic-soda realm, it will have to impress on flavor. 

🍎 Looking for something (else) sweet? AVEC has partnered with Yes! Apples, a network of 50+ New York-based farms, to craft its new Fuji Apple & Cardamom sparkling beverage. 

🌶️ Desperate or delicious? You’ll have to decide how to receive Dr Pepper‘s newest LTO, Hot Take, which pays homage to “all the hot takes” that come with the college football fandom by adding a bunch of “bold, spicy peppers,” if that’s your sort of thing. 

See the full gallery on BevNET

 

🥛 Oatly: Net Sales 🆙 While U.S. Revenue Drops

Oatly reported net sales rose 2.5% to $187.6 million in Q3 and executives believe the company is still on track to achieve profitable growth in 2024.

💰 Revenue in the Americas fell 3.6% to $58.5 million, while Europe, the Middle East and Africa (EMEA) – representing 54% of the company’s total – grew 23.2% to $101.8 million. In Asia, sales declined 31.2% to $27.3 million as it refocuses on foodservice. 

🏭 CEO Jean-Cristophe Flatin said the company is stopping the construction of new manufacturing plants in EMEA and the Americas as it continues its transition to an asset-light supply chain model through a partnership with Ya YA Foods Corp.

🆕 The brand announced the forthcoming launch of two new oatmilks in the U.S.: one with only four ingredients and a second zero-sugar SKU that has a calorie count closer to that of almond milk. Four coffee creamers are also on the way. 

Read the full story on BevNET

 

VOSS Water Attracts Valuable Shoppers with Hydration that’s Worth the Trade-Up

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📈 Black Rifle: Revenues Jump in Q3, New CEO Incoming

In its third quarter earnings Thursday afternoon, Black Rifle Coffee Company (BRCC) reported double-digit sales growth from its wholesale, RTD and on-premise businesses, as well as using the occasion to officially announce its new president Chris Mondzelewski would be taking over as CEO at the beginning of 2024.

📊 Net revenues were $100.5 million, a 33% improvement from Q3 2022. Gross margin was 33.9% with a net loss of $10.7 million in the quarter.

☕ Mondzelewski did say that the company has taken a “tactical pause on its outpost (cafe) business” as it prioritizes growth in its RTDs and bagged coffee for Food, Drug and Mass market retailers.

🤔 Company executives did hint at some cost-saving measures that might include some labor restructuring as BRCC seeks to drive profitability and increase efficiency.

Read the Full Earnings Story on BevNET

 

🥃 Talking Tequila With Influencer Lucas Assis

Is additive-free a buzzword or a tequila label here to stay? How do tequila and mezcal brands stand out in a sea of new entrants? For those questions and more we turned to agave spirit and cocktail influencer Lucas Assis

🗣️ The LA based bartender has become a go-to influencer for brands in the agave space but he doesn’t hold back with his honest opinions on celebrity-backed brands or companies that aren’t being transparent about their process. 

🇲🇽 On what makes him want to work with a brand: “When it comes to agave spirits, it’s important when the owner respects the culture and country of Mexico and doesn’t just use a made-up story about how they always wanted to start a brand or could never find a good tequila in Mexico.”

Read the full interview on BevNET

 

🥤 Q Mixers Debuts Fresh New Look to Better Connect With Consumers

Premium liquid cocktail mixer brand Q Mixers has begun rolling out vibrant new packaging intended to create a stronger connection with consumers both before and after purchase. According to CMO Nicholas Wootten, the brand is “notorious for [its] bold flavors and natural ingredients” but its previous packaging was “sterile” and lacked any “notable traits.” 

🟪 Q’s updated look features bright, bold colors, abstract illustrations and flavor description callouts. Its first rebrand, unveiled in 2021, used product photography to drive consumer education but ultimately failed to stand out in an extremely saturated market.

🛒 Founded in 2006 by former CEO Jordan Silbert, Brooklyn-based Q currently produces a 14-SKU line of carbonated and non-carbonated premium cocktail mixers. Its products are available in 27,800 locations total across the U.S. such as restaurants, bars, and grocery and liquor stores

🎤 Looking ahead, Q plans to focus a majority of its efforts on both at-home and special event occasions. Most recently, the brand served as the official premium mixer partner of Miami’s III Points Festival in October where it served a selection of custom cocktails at The Cocktail Club. 

Read the full story on BevNET.

 

🐝 Review: Beekeeper Cold Brew Coffee

Backed by an experienced team of entrepreneurs and influential culture mavens, Beekeeper is a new line of RTD cold brew coffee drinks that are made with Guatemalan coffee and a touch of honey. We took a taste of the four varieties packaged in 8 ounce cans.

Read the full review on BevNET

 

💅🏼 Grey Goose Taps Paris Hilton as Creative Director of Martinis

Paris Hilton – pop culture icon, reality TV star, pop singer, hotel heiress and Chihuahua mom –  is adding another to her long list of titles: creative director of martinis for Grey Goose

🍸 The new appointment will be announced today with a cheeky video highlighting the simplicity of the new Grey Goose Martini, the brand’s recently launched ready-to-serve martini innovation.

1️⃣ With a martini resurgence sweeping cocktail bars and creeping into the RTD shelf, Grey Goose’s martini was one of the first of its kind on the U.S. market from a major vodka brand. 

🤩 But Hilton isn’t the only socialite getting in on the martini trend, 818 Tequila founder Kendall Jenner is adding her own pizazz to the espresso martini with a new glitter bomb. You know, for all of you that like your martinis extra... sparkly?

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