Plus, Hain divests snack biz, McGuinness out at Impossible CEO, Evergreen’s waffle platform͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshFebruary 02, 2026
DAILY BRIEFING
Today's news & insights for the food industry.

In this issue of Daily Briefing

  • Hain Celestial Offloads Snack Brands
  • McGuinness Steps Down At Impossible Foods
  • Evergreen’s Frozen Waffle Strategy
  • Barry Callebaut CEO Out Amid Internal Dispute
  • Monday Moves: JUNKLESS, Olyna, Quinn

📰 First Up In Food

A Look Back At January’s M&A Mania

A Look Back At January’s M&A Mania
Adrianne DeLuca's profile picture

Adrianne DeLuca

Assistant Managing Editor, Newsletters

Congratulations – you made it through the first month of the year. While it was freezing almost everywhere outside, inside the food industry, things have been heating up. 

A nearly endless stream of news – with a fair share being M&A-related – clearly marked the start of 2026 and the end of that slow, stagnating deal period that had been festering since sometime around 2022 (you know, when the post-pandemic era and all of its challenges truly began to settle in). 

From mid-sized mergers, to private equity handoffs, category specific combinations and the results of Big Food reshuffling, we’ve seen it all and more. Here’s a look back at who is moving and where they are headed.

Let’s start with Big Food because, just this morning, Hain Celestial announced it would divest its North American snacks business. Keep scrolling through this newsletter for more, but the TLDR is that the sale, like many others, has been made to combat slumping sales. 

On the smaller scale (but just as notable) front, last month saw a unique founder-forward deal that remains an example of finding strength in building in tandem with others. 

A trio of women-owned CPG brands teamed up behind the Tuyyo Foods name (which translates to “you and me”). Cactus snack maker Nemi, seasoning brand Todo Verde and agua fresca maker Tuyyo threw their weight behind the latter name, bringing all three businesses, and founders together, to power their next phase of growth by combining resources and support. 

Besides Tuyyo, there was also a combination of cookie makers with parent of Highkey, Creations Foods, merging with REAL Cookies to create a value-aligned, better-for-you snacking powerhouse backed by some real manufacturing might spanning private label, contract manufacturing and a wide array of snack formats. 

And that just barely scratches the surface of all the merger and acquisition coverage that made it up on Nosh this past month…

Punxsutawney Phil (a.k.a. the weather-forecasting groundhog) claims there will be six more weeks of winter. But if January is any indication, February will be a hot one for deals. 

Read the full story and analysis on Nosh

 

✨ The News You Need ✨

🤝 Hain Celestial Offloads Snack Brands

After a rough couple of years for Hain Celestial, the beleaguered food and beverage conglomerate announced it would be divesting its North American snacks business to Canadian cracker co-manufacturer Snackruptors Inc. for $115 million in cash.

The deal offloads the Garden Veggie Snacks, Terra and Garden of Eatin' brands and follows Hain’s divestment of Thinsters to J&J Snack Foods and ParmCrisps to Our Home in 2024.

The company will continue to operate Celestial Seasonings teas, The Greek Gods yogurt, Earth's Best Organic baby and kids foods, and Spectrum Organic culinary oils.

Read the complete story with added context on Nosh

 

🍔 McGuinness Steps Down At Impossible Foods

After four years, Peter McGuinness is stepping down as CEO of Impossible Foods. He will remain on the company’s board.

His responsibilities will be handled by a three-member executive leadership team comprising the chief legal and operating officer, chief demand officer and chief supply chain officer.

McGuinness joined the company in 2022, succeeding founder Pat Brown in the CEO role. Previously, he led operations at Chobani for eight years as president and COO.

Read the full story and analysis on Nosh

 

🧇 Evergreen’s Frozen Waffle Strategy

🧇 Evergreen’s Frozen Waffle Strategy

Evergreen is focused on expanding its footprint in frozen waffles with a fresh $15.2 million to help it scale further. The company launched its Thick and Fluffy waffles last year, and has quickly grown its shelf space at Sprouts and Whole Foods.

The brand moved into breakfast sandwiches and bites in 2024, but discontinued those options because they “took too much time and attention,” founder Emily Groden told Nosh.

  • With its focus sharpened on waffles, Evergreen sees a lane growing the brand as its core demographic – children – grow up.
  • Evergreen has set its sights on building additional distribution in mass, conventional and club channels. 

Continue reading the full breakdown on Nosh

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. TreeHouse Foods Facing Shareholder Lawsuit Over ‘Unfair’ Acquisition
  2. Oats Overnights Secures $45M Investment From Astō
  3. Chicken Feed Cockfight Comes for Vital Farms
  4. Amazon Closes Fresh, Go Stores to Focus on Grocery Delivery and Whole Foods Expansion
  5. Store Brands Take More of the Cart in 2025 as Retailers Invest in Innovation
 

🍫 Barry Callebaut CEO Out Amid Internal Dispute

A dispute between former Barry Callebaut CEO Peter Feld and the cocoa supplier’s board of directors led to the executive’s ouster last month, Reuters reported today.

  • Feld had wanted to spin out Barry Callebaut’s cocoa unit into a separate business, but the board became wary of the plan “leading to a clash with Feld over strategy at the company.”
  • Barry Callebaut is a leading global chocolate supplier and sells ingredients for Magnum ice cream and Nestle’s KitKat bars.
  • The company named former Unilever chief executive Hein Schumacher as CEO on January 21 to replace Feld.

Read the complete story with added context on Nosh

 

🔀 Monday Moves

Retail Rollouts

Here’s a taste of the products moving around the industry to start off your week.

🛒 Better-for-you snack brand JUNKLESS landed its Chewy Granola Bars at Costco stores in the Northeast and rolled out its Protein Bars chainwide at Hannaford and Giant Co. 

🍋 Oyna Natural Foods launched three new signature sauces and dips – Lemon Za’atar Yogurt, Spicy Cilantro Sauce, and Tangy Mint Parsley Sauce – at 31 Whole Foods Market stores throughout Northern California.

🥨 Quinn brought its first gluten-free Filled Pretzel Sticks to Costco Northeast for a limited time. The 17 oz., Costco-exclusive Peanut Butter & Honey-Filled Pretzel Sticks are available across 10 states, including New York, New Jersey and Massachusetts. 

Catch up on the latest distribution updates on Nosh

 
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