As mass retailers have invested more into delivery, eGrocery sales saw a boost – up 13.8% in Q3 – to $27.4 billion, according to new data from grocery insight firm Brick Meets Click. Delivery sales alone jumped 25% year-over-year after a nearly 6% decline during the prior year.
Mass format retailers posted the largest delivery gain, reaching 52.7% during the quarter, while supermarkets declined to 38%. Brick Meets Click partner David Bishop attributes the continued success to mass retailers ongoing investment in delivery, pickup and ship-to-home logistics as well as their ability to leverage shopper insights and “better understand online shoppers’ preferences.” The share of total grocery spending online has held an upward trajectory, rising to 14.6% in the third quarter, after pulling back in Q3 FY2023, according to the report. Supermarkets have an upward climb ahead while they compete with the scale of mass retailers and the growth of private-label offerings – such as Walmart’s bettergoods or Amazon’s Saver to name a few – which have further enabled the latter group to bring cost-savings to price-conscious consumers. How can smaller retailers compete? Operationalizing data to create personalized experiences and targeted savings unique to different shoppers is the key, said Mercatus chief growth officer Mark Fairhurst: “Supermarkets must deepen their customer connections and enhance their service.” If grocery retailers want to compete they need to invest further in online platforms to win back shares. Coresight Research has also echoed some of these sentiments and predicted there will be “a divergence between those with scale and those without.” The penetration rate of ecommerce sales across the food and beverage space is expected to increase to 6.9% by 2028 up significantly from 2.1% in 2019, according to the recent Coresight report. But there will likely be winners and losers. Right now, targeted investments in promotional activity to build bigger membership bases and enroll new or existing consumers in subscription programs has proven itself a successful first step. Go Deeper: Bifurcated Consumer Spend Favors Branded, Private Label M&A |