Keurig Dr Pepper (KDP) has acquired drink mix manufacturer Dyla Brands, which produces Stur and a growing portfolio of co-branded liquid and powder mixes, the company announced during its earnings call this morning. Financial terms of the deal were not disclosed. - KDP was previously a minority stakeholder in Dyla and held a seat on the company’s board of directors.
- Beginning around 2020, the company began licensing a number of its brand portfolio to Dyla to create drink mixes, including products like Hawaiian Punch, Crush Orange Soda, 7-Up, A&W Root Beer, Snapple and C4 Energy.
- The acquisition provides KDP with 100% ownership of the business.
The deal, however, does not include the Happy Viking protein powder brand developed in partnership with Venus Williams, which will be spun out and continue as an independent business. Speaking to BevNET, Dyla founder and CEO Neel Premkumar said that the company will continue to operate independently for the foreseeable future with all staff expected to remain in their current roles, but KDP’s ownership will provide an even bigger opportunity to expand the business in retail. “We've just kind of consistently been growing every year, and it got to a meaningful size for them,” Premkumar said. “The category itself is on fire – the water treatment category is now about $4 billion and we do over 1.5 billion servings a year.”
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