Want to know what’s driving disruption in the beverage industry today? At BevNET Live Winter 2023, Scott Dicker, market insights director at SPINS, dove into the data to showcase the latest trends driving consumer purchasing decisions.

Among the insights offered in this video:

• Specialty and wellness are mainstreaming as 25% of total food and beverage revenue now comes from a specialty or wellness product.
• Around 27% of consumers are willing to pay more for a third-party certification mark such as USDA Organic, Non-GMO or Fair Trade, and 37% will pay a premium for organic.
• Low- and no-sugar is driving growth in beverages, and hitting the sweet spot matters. Zero sugar drinks grew sales by 15% year-over-year, but beverages with between 5-9 grams of sugar are up 107% and drinks with 0.5-4 grams are up by 70%.

Watch the full presentation here.