We’re still thinking about all of the innovative products we saw at the Winter Fancy Food Show earlier this week. From cauliflower-packed puffs to dehydrated fruit-based brittles to freeze-dried salsas, emerging brands are experimenting with ingredients and processing technologies to develop healthier and more sustainable spins on snacks and staples. 🍌 Has Brittle Entered The BFY Candy Conversation? Candies like peanut brittle are most likely thought of in the same sentence as the Whitman’s Sampler. So when two new better-for-you brittle candy brands exhibited during the show, we were intrigued to learn that both treats had been developed by parents for their young children – with lower-sugar, clean-ingredient snacking habits in mind. Tam’s Sweets showed off her homemade nut butter-based Soft Brittle for the first time in seven plant-based varieties while fellow Fancy Food Show newcomer Monkey Brittle also exhibited its own vegan-friendly iteration of the snack, made with dehydrated mashed bananas, tree nuts and raisins. 🌽 Puffs Take On New Base Ingredients: Snack category newcomer Caulipuffs showed off its 4-SKU line of avocado oil-baked puff snacks. The brand is the brainchild of Mezcla cofounder Joey Rosa and wife Thai Lan Tran. Elsewhere on the floor and hot off its “Shark Tank” debut, Like Air exhibited its 4-SKU sweet and savory non-GMO corn puff snack line. Like Caulipuffs, the products are also baked resulting in a light and airy texture. 🍜 Elevated Convenience Meets Global Flavors: Some brands are innovating on both flavor and format with the aim of capturing the attention of younger consumers with clean label global cuisines packed in quick, ready-to-heat meals. For example, asian-inspired sauce and condiment brand Watcharee exhibited its new Gen Z-positioned brand 9Thai which features three Noodle Bowl SKUs, in addition to Sriracha and chili crisp products. 🥶 Powder To The People: ‘Just Add Water’ products have become a source of innovation for companies peddling everything from aguas frescas to sipping broth and salsa. These freeze-dried innovations are billed as convenient alternatives that allow for low-cost direct-to-consumer shipping and carry a longer shelf life than their traditional, liquid counterparts. Brands including Art of the Broth, Tuyyo, Salsa Queen and Chutnefy exhibited their takes on fresh foods made into freeze dried powders. Read the full story on Nosh for more details on the innovation trends we took note of during the show. |