The avalanche of new products, redesigns, reformulations and roster revamps from Expo West has been coming down hard since Tuesday, but we’re starting to dig our way out. Here’s what you’ll find in our first on-site dispatch from the show: 

• Is it yerba mate’s moment, for real this time? A slate of innovation at Expo suggests that’s the case, as we see from new products from category leader Guayakí and fast-growing Canadian brand Mateína – plus the entrance of Daytrip. 
• As functional mushrooms find their way into more beverage formats, Melting Forest is embracing them all: they’ve got new infused mocktails (eyed as a route to c-stores), plus instant coffee and tea. 
• After dropping out of ice cream pints, Eclipse Foods is now looking towards drinks with its first ever beverage launch: plant-based milk in 32 oz. cartons.  
• Unity swapped its glass bottles for cans as it looks to accelerate its Energy line around on-the-go occasions and ramp up sales in gyms, on-premise and convenience. The wrapped packaging aims to help consumers better identify the flavor varieties while also distancing it from its previous kombucha-like look.

📸 We’ve also dropped the first of several galleries we’ve got in the works covering all the latest and greatest new products from Expo; this one features a first-look at a new sweet treat from Vita Coco, a pair of Topo Chico premieres and the simply titled Be Love. 

Read the latest Expo West dispatch from our on-site team of reporters, and follow all our coverage from the show on BevNET.

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Reporting live at Natural Products Expo West 2025 in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET editor-in-chief Jeff Klineman share insights from the show floor. 

💰 Conversations on the show floor centered on tariffs and other challenges looming over supply chains. 

💪 Exhibitors are bulking up on protein in new applications, from pasta to pancake mixes to tortilla chips.

🔥 What flavor profile seems to be on fire this year? Tune in to find out.

Watch the full video to hear the editors’ observations from day one of Expo West.

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• C4 is deploying pro athlete ambassadors Bijan Robinson, CJ Stroud, and Cam Ward for a major new marketing campaign emphasizing the energy drink’s NSF Certified for Sport classification. 
• Electrolit is returning as the Official Hydration Sponsor of Coachella Valley Music and Arts Festival for the third consecutive year – this time with an “immersive art-forward two-floor installation” as part of a 900-square-foot activation at the event. 
• Is protein soda now officially a thing? Utah-based energy drink Bucked Up seems to think so, announcing this week the launch of a four-SKU line of lightly carbonated protein drinks. They’ll join names like Joyburst and Vuum in this evolving category. 

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