The Nosh team had a busy first day of Expo West as they scoured the North Hall, Fresh Ideas Tent and more. Here’s a quick look at what you’ll find in our latest Expo West news reap: 🥩 Aiming to counter two of the biggest deterrents to widespread alt-meat adoption – flavor and nutritional content – Impossible Foods (#523) unveiled new packaging and branding that centers around a bright red aesthetic intended to appeal to “the carnivorous cravings” of meat eaters across the full consumer journey.” The move comes after CEO Peter McGuiness told an AdWeek conference last year that the plant-based meat industry’s marketing’s “wokeness” has hurt the category. 🥣 Cereal for adults has been a growing trend (see Magic Spoon, Catalina Crunch) Austin, Texas-based venture studio RedBud Brands unveiled a new brand it incubated in-house, Best Behavior (#N1439), launching in three flavors: Cinnamon Brioche, Mocha Latte and Blueberry Buttermilk. The puff cereals are made with Milk Protein Crisp and contain between 11 to 12 grams of protein, 5 to 6 grams of fiber and 6 grams of sugar per serving. A 7 oz. box sells for $10.99. 🍝 Nobody eats regular pasta anymore: see new innovation from Pastifico with its heirloom wheat based pastas in seven varieties, sourdough noodles from 123Dough, and Felicia, a new brand from Andriani S.p.A. 🥕 Having enjoyed some success with beets, organic snack maker Theo’s Plant Based (#8402) has found inspiration in a new root vegetable: the brand showcased its new Sweet Potato Jerky at Expo West, which retails for $7.99 per 2 oz. bag and is available in four flavors: Garlic Herb, Maple Dijon, Miso Nori, and Korean BBQ. The new product reflects Theo’s slight pivot, as “Plant-Based” will be swapped out of its brand name in favor of ‘Veggies” in the coming months. Read the full Expo West news recap on Nosh.
| 
