There was a lot that went down in the BevAlc legal world this year: battles between major distributors and suppliers, Jay-Z and Bacardi’s multibillion-dollar resolution, and more fiery class-action lawsuits over ingredient claims. But what are the 2023 cases shaping the future of BevAlc?

• The investigation into one of the nation’s largest BevAlc distributors by the FTC could conflict with state laws that allow discounts for retailers. 
• The Diddy vs Diageo battle will continue into the new year, but even before there’s a resolution, brands can take lessons from the dispute about the importance of getting on the same page as their partners before signing the dotted line or launching a branding strategy.
• One state-based case could open up a path for more direct-to-consumer interstate shipping of spirits. 

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Establishing brand position and identity in the market is vital to the success of any company. But how do you build that foundation? Zevia CEO Amy Taylor tackled that question at BevNET Live Winter 2023 in Marina del Rey, California this month. In this video from the event, Taylor draws from her experiences at Zevia and Red Bull to show how both brands set their north stars and stayed true to their position to drive growth.

Watch the full presentation here.