With the Main Hall open, Expo West 2024 was fully underway yesterday. Here’s a quick look at the latest from the show floor as we head into day three. 🫖 Uncle Matt’s Organic (#N539) may be known mostly for its numerous juice and lemonade lines, but now the brand is stepping into the tea with new 52 oz. multiserve black teas in unsweet and sweet varieties. The expansion arrives as the brand battles spiking orange prices and dials down promos on its flagship orange juices, tailoring new innovation around other product types. 🪖 Jocko Fuel (#N1247) is charging full steam ahead with beverages, making a bigger push for the conventional channel this year via its protein shake and energy drink lines. At their North Hall booth, the influencer-led brand also previewed a new RTD Hydrate line, modeled after the brand’s current stick pack hydration powder offerings. 👦🏿 Hydration brands Caliwater (#N228) and Cure (#N336) are playing to the tots with new kids lines, debuting at Expo. Caliwater, which makes a line of RTD cactus waters, has unveiled Watermelon and Prickly Pear flavored kids drinks in 4.2 oz. recyclable pouches, while electrolyte powder maker Cure has introduced kid-approved Fruit Punch, Pink Lemonade and Mixed Berry varieties. ☠️ Kids don’t usually drink coffee, but Bones Coffee Co. (#100) is looking to bring out the inner child in its adult consumers with a line of shelf stable 11 oz. cereal and dessert flavored RTD coffees. Flavors include S’morey Time, French Toast, Sinn-O-Bun, Holy Cannoli and “Electric Unicorn,” alongside an unflavored black coffee. The cans will retail for $2.98 and debut at Walmart this month. Read our full dispatch on BevNET.
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