Plus, this week’s new products͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshMarch 28, 2025
DAILY BRIEFING
Today's news & insights for the food industry.

In this issue of Daily Briefing

  • 🆕 This Week’s New Products
  • 🤝 Introducing Monarca Snacks
  • ⭐ Reviews? We Got ‘Em
  • 🥚 Deal News In The "Egg Empire" 
  • 🏭 Kerry's New Co-Creation Center
  • 🎨  A Surprising Salvo On Artificial Colors. Plus, Ben Stiller... Pop?

💭 Today’s Big Take

🔬 What The Science Says About UPF, And Where It Falls Short

🔬 What The Science Says About UPF, And Where It Falls Short

As the world navigates emerging scientific, regulatory and industry-centric approaches to the Ultraprocessed Food debate, Adrianne DeLuca (Nosh assistant managing editor, newsletters) is diving into how each is addressing the challenge.

In a typical regulatory environment, legislators look to federally-funded, clinical studies to inform industry guidance. But when it comes to guidance around ultraprocessed food (UPF), many of those gold-standard studies (read: long-term, comprehensive and double-blind clinical trials) are just getting started.

The term “ultraprocessed food” wasn’t even coined until 2009, when the NOVA Food Classification system was developed by a team of nutrition researchers in Brazil. But food has been processed for safe storage and consumption since virtually the Stone Age. 

With the advent of industrial-scale food manufacturing (and all of the ingredients created with it), shelf lives got longer, meaning that food could be distributed further. But to everyday consumers, it was still food; there wasn’t much call to consider how these changes could be impacting health outcomes down the road.

With terminology less than two decades old, but an industry nearly a century in operation, the science community is now rushing to catch up with a concept as broad and complex as the ingredient lists it has become synonymous with. 

Researchers at the National Institute of Health (NIH) have dug into the addictiveness of UPFs in addition to sharing intermediary findings on the relationship between a food’s energy density, hyperpalatability, calorie consumption and subsequent weight gain or loss. 

But, as the agency’s work has been curtailed by the current administration’s budget attacks, UPF research falls in an interesting spot. Current health department leadership blames these products for the many issues plaguing Americans’ health, so where will this all balance out?

Check out the full story on Nosh for a brief breakdown of what we know so far, what questions scientists are currently trying to answer and what we can expect in the year ahead when it comes to UPFs.

 

✨ What You Need to Know ✨

🆕 This Week’s Hot New Products

🆕 This Week’s Hot New Products

Today is Friday, and you all know what that means…. it's new product gallery time! Here’s a preview:

🐔 Fast food chain Chick-fil-A expanded its at-home collection with three new products: 12 oz. Parmesan Caesar Dressing, 16 oz. Zesty Buffalo Sauce and 16 oz. Honey Mustard Sauce. 

🟫 Ghirardelli unveiled its latest gluten-free offering, Gluten Free Double Chocolate Brownie Mix, which combines premium semi-sweet and bittersweet chocolate chips with a blend of cocoa powders and a hint of vanilla.

🔥 Marzetti is heating up its condiments portfolio with the release of Marzetti Spicy Ranch Seasoned with TABASCO Sauce, available in the refrigerated produce section of Kroger stores nationwide. 

Check out the full gallery on Nosh.

 

🤝 Benestar Brands and Palmex Become Monarca Snacks

Benester Brands and Palmex Alimentos have emerged as Monarca Authentic Snacks following a 2023 merger. The combined entity is a leader in Hispanic snacking across North, Central, and South America, the company claims. 

🏭 Vertically-integrated Monarca makes pork rinds, tortilla chips, snack mixes and in-pack salsa solutions along with partnering with snack manufacturers and retailers. The company has nine manufacturing plants in the U.S. and Mexico and is distributed in over 17 countries. 

💭 “The Hispanic segment is the fastest-growing in the U.S., and 75% of consumers are actively looking for new and unique flavors, reinforcing our strategy to lead and expand the market,” said Jose Luis Prado, chairman and CEO of Monarca, in a statement. 

Catch up on the merger details.

 

⭐ Reviews? We Got ‘Em

In this reviews roundup, we take a bite of the Kindling Snacks' protein-packed pretzels, Ice Cream For Bears’ honey-sweetened pints, Joydays' twist on TikTok-trending date bark, and Olyra's latest snack launch.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

🆓 Check out this week’s review roundup on Nosh.

Want your product reviewed? Send an email to mwatrous@nosh.com.

 

🥚 Brazilian Egg Co. Buys Hillandale Farms

Everyone is talking about egg prices. While the U.S. grapples with elevated costs, one company is adding more supply to its portfolio. Brazilian entrepreneur Ricardo “Egg King” Faria’s company Global Eggs has acquired U.S. egg producer Hillandale Farms for $1.1 billion.

🍳 Faria has been building his egg empire since establishing Global Eggs in Luxembourg last year. He acquired Spanish company Grupo Hevo in November and also operates Granja Faria in Brazil.

🤌The combined revenue of Hillandale, Hevo and Granja Faria was over $2 billion in 2024, according to Faria.

🤔 The deal comes as the USDA ups its commitment to curbing the avian flu while egg companies have been reaping the rewards and raising prices, prompting an investigation by the DOJ.

Go Deeper: Eggs-istential Crisis At The Grocery Store

 

🏭 Kerry Opens Customer Engagement Center

Kerry opened its West Coast Customer Engagement Center in Commerce, Calif., this week – a co-creation hub for regional food and beverage manufacturers.

🤖 The site will facilitate rapid product development and refinement and features an AI-powered concepting tool. 

🚀 Geared toward up-and-coming companies, Kerry’s new “Taste Alley” portfolio eliminates common early-phase barriers such as high minimum order quantities and long lead times for materials.

 

🎙️ Now Streaming: Taste Radio

🎨 A Surprising Salvo On Artificial Colors. Plus, Ben Stiller... Pop?

🎨  A Surprising Salvo On Artificial Colors. Plus, Ben Stiller... Pop?

Is West Virginia’s groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co.

Listen to the episode now. Also available on Spotify and Apple Podcasts.

 

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Have feedback or a tip to share? Let me know at adeluca@bevnet.com.

That's all for today's Daily Briefing. We'll be back in your inbox on Monday.

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