It’s earnings season, and we’re listening in. But if you just need an easy-to-digest breakdown, we’ve got you covered. Here’s a snapshot from the latest reports this week… 🥥 Vita Coco may be the undisputed leader of the coconut water category, but that doesn’t mean the company is content. It hopes to see the size of the entire category double in the U.S. over the next several years, and it is not going to let some pesky tariffs stand in their way. “Growth in the U.S. is coming from both growth in household and growth in velocity per household, through consumption occasion expansion,” co-founder and executive chairman Mike Kirban told investors this morning Total net sales in Q2 2025 were up 17% to $169 million, while the core Vita Coco brand carried its weight up 25% YoY. But the T-word loomed large with the company prepared for 10% flat tariffs, though isn’t ready to make a call on what impact even more might have. Still, Vita Coco seemed pretty certain supply is shored up no matter what happens and U.S. consumers are already paying up as the company has raised prices to match the higher costs. Insiders can read the full story to learn how innovation helped boost Vita Coco’s Q2 results. ☕ Starbucks CEO Brian Niccol touted ongoing turnaround under the company’s cafe-focused “Back to Starbucks” strategy, though global comparable store sales dropped 2% in the quarter, as did North American store sales. The company posted 4% consolidated net revenue of $9.5 billion in its fiscal year Q3 earnings this week. Ready-to-drink and wholesale business updates were minimal, though CFO Catherine Smith did note that Q3 revenue for Starbucks’ Channel Development segment was up 10% YoY. Click here to access the full rundown of Starbuck’s earnings report. 🍺 Tilray ended its fiscal year 2025 feeling a nice buzz after a busy year of beverage M&A, buying four craft beer brands from Molson Coors and launching its Project 420 strategic initiative focused on streamlining operations. Net revenue for the full fiscal year was up 4% to $821.3 million, though Q4 revenue fell by about $5 million to $224.5 million. “Our global infrastructure and international distribution network position us to lead as the global cannabis market expands,” said CEO Irwin Simon of the fiscal year ahead. “Our commitment to innovation across our portfolio of brands, including our AI initiatives, differentiates Tilray from the broader competitive landscape.” Read the full report on Brewbound. | 
