• 🏭 Pepsi Opens New Wisconsin Warehouse
• ☕ Sir Anthony is STōKed

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What do ready-to-drink coffees and fruit-flavored probiotic sodas have in common? No, it’s not a trick question! They’re both featured in the latest edition of BevNET’s weekly New Products Gallery. Here’s a brief overview of what to expect:

🥤 During its Poppi Mart pop-up event in Los Angeles last week, Poppi unveiled its latest flavor, Wild Berry. The new flavor brought with it a new format – the tallboy. Though no official release details regarding the new flavor or can size have been announced, we’ll certainly be keeping our eyes peeled. 

☕ Prairie Farms is seeking to grow its presence in the ready-to-drink coffee category with the launch of two new 14 oz. single-serve options in Mocha and Caramel flavors. According to the company, the single-serve introduction was inspired by the success of Prairie Farms’ iced coffee which has been sold in half-gallon cartons since 2013.

🥛 Chilean foodtech company NotCo has expanded its U.S. beverage portfolio with the addition of NotMilk Unsweetened Vanilla. The dairy-, nut- and soy-free milk features pea protein as its hero ingredient. 

Check out the full NPG on BevNET.

New year, new canned cocktails. In new RTDs so far this year, major players dropped new flavors, while newcomers are bringing sake and agave wine canned cocktails to the market. If that wasn’t enough, we also have Waka Flocka. 

☀️ ️There’s nothing like a High Noon in the dead of winter: the leading RTD brand is adding two new flavors to its lineup in a limited edition “Snowbird Pack” aimed at those consumers who aren’t able to travel south to warmer climates, according to the brand. The new 8-pack is equipped with Plum and Raspberry (both 4.5% ABV), two flavors which go with the theme of “summer fruits,” with a SRP of $19.99 for an 8-pack of 355ml cans.

🟢 Simply Spiked is stepping into the limelight with Limeade, a line of four zesty lime-forward flavors: Signature Limeade, Cherry Limeade, Passion Fruit Limeade and Blackberry Limeade. 

🍇 After launching in April, Big Sipz has teamed up with rapper Waka Flocka for Big Sipz Purple Punch, which packs a 16% ABV punch into a 200ml “primary cup” and 330ml tetra for $2.99 and $3.99 respectively. Find them in Circle K. 

See the full gallery on BevNET

Pepsi Beverages North America (PBNA) has announced the opening of a new 150K square foot warehouse in Lisbon, Wis., that will aim to meet the “growing demand” across four state counties for products like Celsius, Starbucks and Gatorade. 

👷🏼‍♂️ The new warehouse will serve as a regional hub with over 260 employees and service Washington, Ozaukee, Waukesha and Milwaukee counties, along with “long-term customers” like Milwaukee’s annual Summerfest event, which attracted well over half a million attendees over the course of nine days in 2023. 

🚚 The location boasts 95% new equipment including tractors, trailers, pallet jacks and forklifts, plus Pepsi’s Geo Box delivery system, which uses custom-made trailers that can be pre-loaded at the warehouse with quantities and assortments for local vendors.

🆕 The news comes several weeks after PBNA CEO Kirk Tanner announced his retirement, effective today.

“To act is to deceive. And to deceive, one must forget oneself.” So says two-time Academy Award winning actor Sir Anthony Hopkins in one of his most shocking performances to date: as Wrex the Dragon, the fuzzy red mascot of English football club Wrexham A.F.C. in a new “Big Game” commercial spot from STōK Cold Brew Coffee.

🐉 The new ad for the Danone-owned coffee brand debuted today online and presumably will be playing during some sort of upcoming sporting event? You can watch it here.

⚽ STōK partnered with Wrexham A.F.C. last year, taking naming rights over the team’s historic home field, now called STōK Racecourse.

In food and beverage, innovative brands often get the most attention. But do products that are positioned as incrementally better-for-you than existing options have more runway? The hosts discuss. This episode also features a conversation with Good Culture’s Jesse Merrill and Manna Tree’s Steve Young about the synergy between profit and purpose.

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