Plus, Willie's Remedy+ $15M, Coke job cuts and changes, Ball sells out, Minute Maid kills fro-juice͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetFebruary 05, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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What’s The Future Of Non-Alc Bar Drinks?

What’s The Future Of Non-Alc Bar Drinks?
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Ferron Salniker

Editor, Spirits

Moderation continues to normalize and many adult non-alc brands are evolving their relationship to Dry January. But what does that broader shift mean for brands aiming to be a part of non-alc hospitality? The opportunities are not as straightforward as they seem.

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⏪ Coke: New Brands Return to the Mother Ship

Some key emerging brand experiments in the Coca-Cola Co.’s portfolio are part of a reorganization of the company’s North American Operating Unit, resulting in job losses and uncertainty.

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💰 Willie's Remedy+ Raises $15M

You didn't really think a federal hemp ban – i.e. a potential death sentence for the nascent THC-infused drink categorywould scare off Willie Nelson, did you? 

The music legend/stoner icon’s beverage venture, Willie's Remedy+ has pulled in over $15 million in a new funding round led by venture capital and growth equity firm Left Lane Capital. 

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Koia Expands Elite Line With Creatine
  2. As Category Reaches 'Inflection Point,' Yerba Madre Revamps RTDs, Expands in C-Stores
  3. Tea Drops Takes On Self-Manufacturing
  4. Uncle Nearest ‘Insolvent,’ Receiver Faces Barriers Selling Assets
  5. Shot Maker Proper Wild Adds $10M
 

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🎙️ CPG Week: Scandal, Sauce, Snacks and Shrooms

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This week on the podcast, Monica and Brad dig into the public relations crisis surrounding brands linked to prominent investor and advisor Peter Attia following recent revelations of his relationship with convicted sex offender Jeffrey Epstein. 

The duo also discusses the acquisition of Japanese-style barbecue sauce brand Bachan’s, Hain Celestial’s decision to divest its snack brands, and big moves by mushroom beverage makers.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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