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From founder bandwidth to cash flow crunches, the same challenges hit every growing brand. Join Oceans on April 20 to hear Sauz and Magic Mind share what actually broke, and how they fixed it. Learn more

I feel like an absolute buffoon. 

For years, nearly every Sunday evening I go through the same routine – feeding my sourdough starter, mixing it up, marking it with a rubber band belt and leaving it on the counter until the next morning when I can then mix up the dough (and tend to it throughout the morning while working on this very newsletter). 

That might not sound like a lot of work on the surface, but for context, the optimal time to feed it is right before I go to bed, if I am angling to make dough the next morning. That means during the last few moments of the weekend, I am beholden to a handful of conversion ratios so that I grow enough starter for whatever I am plotting to bake. It can be maddening and I often feel like I am back in Calculus class.

Leaven Foods may have just created a solution to my Sunday evening dilemma. Its shelf-stable instant sourdough yeast functions like traditional baker’s yeast, while bringing the taste and functional benefits of fermented dough.

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Legally Addictive Foods has landed a partnership with a major airline to offer mini packs of its original cookies. 

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A coalition of states that helped block the proposed megamerger between Albertsons and Kroger are seeking $10.3 million per a new suit filed this week. 

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You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. SBA’s New ‘Grocery Guarantee’ Offers 90% Backing to Food Businesses

2. PLTFRM Consolidates to Fuel Omnichannel Growth

3. Lawsuit Targeting David Protein Nutrition Claims Voluntarily Dismissed

4. Khloé Kardashian’s Snack Brand Crunches Into Protein Chips

5. Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It

Celebrity might open the door, but execution is what blows it wide open – and Khloud is proving it. 

Jeff Rubenstein, a seasoned CPG operator who co-founded the brand with Khloé Kardashian, shares lessons on execution, early missteps, and why star power alone doesn’t build a lasting brand. He also explains how balancing broad visibility with grassroots community is key to long-term success.

Tune into the episode here. Also available on Spotify and Apple Podcasts.