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A detailed look at our NACS coverage and the full scoop behind Dutch Bros’ move into retail, how Coke is generating revenue growth despite flat unit gains, inside Molson Coors’ latest layoffs, details on Liquid Death’s Twitter war with a right-wing podcaster and how brands can gain from gaps in UPF awareness. 

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The coffee shelf is getting bro’d out.

Fast-growing cafe chain Dutch Bros. is launching an ambitious cross-format push into retail, enlisting supplier Trilliant to produce a full slate of innovation set to hit shelves in January. 

Insiders can access the full story.

Successfully navigating tariffs, trends, and ingredient bans is both a challenge and opportunity for beverage brands. BevSource helps brands reformulate, innovate, and launch smarter—without sacrificing flavor, function, or speed to market—turning today’s disruption into your competitive edge. Learn more

As 2025 enters its final stretch, BevNET is calling for nominations for the BevNET Best Of 2025 Awards, which will be presented live on stage at BevNET Live on December 8 in Marina del Rey, Calif.

Categories open for mominations include: Brand of the Year, Person of the Year, Rising Stars, Best New Products, Best Packaging Design and Best Marketing Campaign.

The deadline to submit nominations is Friday, October 31, 2025. You can also submit nominations for the BevNET Spirits Awards.

⏩ Submit nominations today.

Coca Cola’s net revenue grew 5% in Q3 while operating margin rose to 32% and unit case volume rose 1%. 

Insiders can access the full earnings breakdown to see where gains are stemming from.

Molson Coors Beverage Company is set to eliminate roughly 400 salaried positions by the end of the year, totaling about 9% of its salaried American workforce.

Become an Insider for all of the details.

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

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Specialty coffee pioneer George Howell shares how a long-term vision and a commitment to quality over trends helped reshape American coffee culture, even after Starbucks acquired his original brand. 

He also reveals the little-known origins of the drink that would become the Frappuccino, critiques why many cafés fall short on customer experience, and explains his unapologetic views on flavored coffee.

Tune into the episode here. Also available on Spotify and Apple Podcasts.