Cold brew isn’t just a format, it’s a strategic platform for functional innovation. This new step-by-step guide from Vibrant Ingredients breaks down how to move from concept to commercialization, covering extraction, labeling considerations, concentrate formats, and packaging strategy. Learn more

After five years in business and hot off raising a $2 million seed round, Pricklee is moving its messaging away from “cactus water” and repositioning as a “natural hydration” drink.

Pricklee is still a small brand (founded in 2021) with a footprint of around 1,500 doors nationwide with Sprouts Farmers Market acting as the anchor account. But co-founder and CEO Kun Yang said the refreshed brand will help to double sales this year and grow the footprint by another thousand doors.

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Caliwater is doing backflips today after announcing its latest pop singer/celebrity brand ambassador, Grammy-award nominee Benson Boone. 

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Vital Proteins, the brand widely credited with helping mainstream collagen in consumer-facing products, has unveiled Collagen Sparkling Water, seeking to meet consumer demand for hydration with proven added benefits.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Uncle Nearest Founder Admits $20M Transfer as Receivership Battle Intensifies

2. Kombucha Culture Enters U.S. With Gen Z Lifestyle Pitch

3. Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations

4. Blue Monkey Acquires Local Weather, Updates Branding

5. As Private Label Spirits Come For Shelf Space, Some Distillers Get On Board

Five people. Seven-figure DTC. Nationwide Whole Foods distribution.

Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, reveals how she turned velocity, online sales data, and creative-first Meta ads into a disciplined omnichannel growth engine – without shortcuts in one of grocery’s most competitive categories.

Tune into the episode now. Also available on Spotify and Apple Podcasts.