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At relaxation beverage brand Recess, there is no slowing down as it heads into 2027.

After a $30 million funding round last year, the company has expanded its executive slate, most recently hiring a former Health Ade sales leader as CCO and a former Poppi marketer to lead digital commerce and media.

With two new leaders on board, the brand is working to execute against a busy schedule of  retail expansions, marketing campaigns and innovation.

Read the full story on BevNET

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Kraft Heinz has done it again, but this time they’re scaring the Canadians. (Remember Van Leeuwen’s Kraft Mac & Cheese ice cream? We unfortunately do.) 

Today, Kraft Dinner (the northern equivalent of those blue boxes) poured its “iconic cheesiness into a fizzy new frontier” via a limited edition cream soda created in partnership with Solly’s Craft Soda. 

Kraft describes the brew with terms like “unmistakably familiar,” “bold” and “expressive” and we are so fine taking their word for it on this one…

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In a complex market, consider these stories on the consumer-led transition to non-UPF, consolidation in online grocery and the impact of high fuel prices on c-store sales to help parse through the noise…

📲 Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that allows them to request a product seek certification. Learn more

🛒 Instacart and Gopuff are joining forces with the latter joining Instacart’s online marketplace. How will this consolidation impact online grocery operations? Read more.

⛽ High fuel prices have consumers cutting back at convenience stores – but not when it comes to energy and protein. Understand how foot traffic has led to an uneven sales split. Read more.

Every brand eventually changes something big – price, packaging, format, the category it sits in – and that puts existing distribution on the line. 

• After raising its prices to match true production costs, Vermont Creamery walked away from an unprofitable Walmart relationship, then earned its way back into 400 stores. 

• Tuyyo Foods fell off roughly 1,100 doors of shelf space after a merger brought a full rebrand and repackaging. 

Harrison Kahn, President and GM of Vermont Creamery, and Stephanie Garcia Turner, co-founder and CCO of Tuyyo Foods, break down how to make a major change and still get your retail partners to come along for the ride.

Listen now.

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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