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Is there any cap on the amount of co-branded beverage partnerships in the market at one time? It may be too early to make that call, but better-for-you soda brand No Cap doesn’t see one coming anytime soon. 

The year-old startup has entered a three-year licensing deal with The ICEE Company to launch a series of limited edition co-branded soda flavors, beginning in January. That deal is the second agreement of its kind for No Cap, following a similar arrangement with gummy producer Albanese earlier this year. And it’s a strategy we’ve seen employed with increasing frequency in the non-alc sector.

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Time’s running out to be featured in BevNET’s 2025 New Beverage Guide, the industry’s snapshot of new launches, rebrands, and reformulations, alongside exclusive coverage of 2025 trends and innovations.

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Keurig Dr Pepper (KDP) is planning $7 billion in new investments as it looks to calm nervous shareholders following its much-maligned plan to separate its coffee and refreshment beverage businesses.

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A new trade show experience will get you ahead on trends and excited for the year ahead. Winter FancyFaire* debuts in sunny San Diego, January 11-13, 2026, and bring together buyers and manufacturers inside the Exhibit Hall and beyond it. Learn more and get your badge today. Learn more

This month’s adult non-alc offerings include a pocket-friendly THC aperitif, a new oaky spirit replacement from Little Saints, and a citrusy spritz from Ghia. Here’s a taste to whet your palette. 

• Made for slipping into your bag or gifting to your canna-curious uncle, cannabis aperitif brand Artet just shrank its flagship down into Single Serve Aperitifs – pocket-friendly 2 oz. mini bottles packing 5mg of THC each. 
• NA aperitif darling Ghia has added its most approachable sip yet: Blood Orange Le Spritz, blending its bitter aperitif base with juicy blood orange. 
• Little Saints' new St. Oak channels the spice of rye and sweetness of bourbon, without the proof.

Check out the full gallery on BevNET,

In the latest episode of Taste Radio, Kathryn Bricken, the founder and CEO of Doughlicious, shares how she turned a London-based cookie dough startup into a global frozen dessert powerhouse now in 6,000 U.S. stores, including Whole Foods, Target, and Kroger. 

Listen to the full episode today!

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