Ever since the pandemic, consumers have been increasingly demanding transparency in food supply chains with health, safety and sustainability becoming top drivers of those requests. In that vein, today Nestlé announced a new program that allows the outside world access into its factories, no travel required. 

The global consumer goods behemoth has launched a new “immersive factory experience” that – via a combination of virtual and augmented reality technology – will allow consumers to take a tour of its physical sites in numerous markets across Latin America following a pilot test at its Jalisco, Mexico, nutrition facility earlier this year. 

According to Nestlé, the technology program will allow it to “reinforce trust with many different stakeholders” and reduce the carbon footprint that comes with a physical factory visit. The company will expand its virtual experience platforms to new geographies and add its R&D centers to the program in 2025 and beyond. 

Nosh Insiders can access recent survey insights to learn where consumer demands are steering supply chain transparency initiatives.

It's been a big year for grain-free, low-sugar cereal maker Three Wishes. The company launched a line of granola and is now unveiling a new 3-SKU line of chewy granola bars this week.

🎯 The new product is launching exclusively in all 1,500 Target stores where it will be sold for the next six months before expanding to some of the brand’s other retail partners.

🥣 The brand has bootstrapped its way into the cereal category, building up by bringing nostalgic flavors and a healthier ingredient deck to the crowded cereal aisle. It is looking to capitalize on brand awareness and its mission to offer healthier alternatives to continue expanding into mass and conventional retailers.

💬 “Cereal is a humongous category that’s super difficult to break in to…The fact that we were able to do what we did there gave me the confidence that people love the brand enough and the promises that we've embedded into it, we felt that the same things were missing in other categories,” said Three Wishes co-founder and CEO Margaret Wishingrad.

Nosh Insiders can read the full story to gain an understanding of Three Wishes’ growth trajectory.

• Innovation highlights to kick off the week
• The brand aiming to bring more protein to the K-12 market
• Details on Mondelez's latest confection category acquisition
• What's going on at The Planting Hope Company?
• Another update on the controversial return of Foxtrot

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