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• How the better-for-you frozen dessert set is balancing function with indulgence as new challenger brands emerge
• Why Graza is going where every other olive oil has already been
• Details on a $20M raise for a CPG-focused financial operations platform
• Deal news from the grocery retail sector
• Distribution news from around the industry

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Halo Top and Enlightened began building the better-for-you frozen dessert set around a lower-fat and -calorie positioning as in-vogue dietary trends like keto- and paleo-eating began to take off around 2017. But there has been a shift as a new generation of ice cream brands leverage protein pandemonium to bring function to frozen treats.

The current wave of high-protein indulgent brands are adding extra muscle to their approach, positioning themselves as both better-for-you as well as good-for-you with clean-label formulations that are courting gym bros and collagen queens, in addition to a much more mainstream demographic.

Insiders can access the full story to hear from SPINS’ Scott Dicker and learn what will keep the category from cooling off. 

Thrifty Ice Cream – now under the ownership of Hilrod Holdings, an investment group tied to Monster Energy execs Rodney Sacks and Hilton Schlosberg – is set to expand its distribution footprint and enter new geographies this fall. 

Insiders can access all of the details to understand how the brand is building.

Longtime Whole Foods Market merchant Holly Long is rolling into a new role as Director of Community Engagement at the Specialty Food Association.

Become an Insider for all of the details and additional people moves news from around the industry.

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Next Thursday, August 14 from 5-7 PM CT, we’re partnering with Hoste Cocktails, InvestBev, Ingredion, and Sorse Technology to bring the food, beverage and beer communities together in Chicago, and we’d love for you to join us.

• This is a chance to connect with local founders, operators, and investors who are building and backing some of the most talked-about food and beverage brands. 
• Leaders from Lemon Perfect, S2G Investments, Chomps, Tonic Ventures, Supply Change Capital, and more are already signed up.

It's free to attend, but space is limited. RSVP for free here.