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• How creatine, clean label and protein maxing support the conversational shift from “wellness” to “metabolic health”
• The latest distribution gains from the spirits sector
• Inside Coca Cola’s revived holiday spirit (robots included) 

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High-protein is going to remain in high demand, if our observations at SupplySide Global in Las Vegas last week are any indication.

Ingredient suppliers emphasized how their portfolios supplement those demands too, as “protein maxing” morphs with personalized wellness goals via systems of inputs aimed at supporting metabolic and muscle health. 

Insiders can access all of our notes from the show.

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Demand for kava relaxation beverages has been growing as consumers search for non-alcoholic alternatives that blur the lines between functional and social in adult drinks. Keanu is the latest entrant, launched by kava documentarian and former Lazard banking analyst Alex Russell.

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Super Coffee’s Protein+ line is scheduled to roll out to Kroger stores nationwide in January, marking a major expansion for what has become one of the brand’s top-selling items.

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Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Recess Raises $30 Million in CAVU-led B Round, Adds Kyle Thomas From C4
2. No Cap Teams with ICEE for Co-Branded LTO Launch
3. Keurig Dr Pepper Invests $7B Behind Coffee, Refreshment Bevs Revamp
4. PepsiCo Highlights ‘Depth and Diversity’ of Portfolio With New Corporate Brand Identity
5. Fedway to Acquire A-B Distributor Ritchie & Page in New Jersey

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