FDA's proposed mandatory GRAS (Generally Recognized as Safe) notification rule could reshape how functional food and beverage brands bring products to market. On Thursday, November 5 at 2:30 p.m. ET, Venable attorneys Todd Harrison and Claudia Lewis will cover which ingredients may be affected, who's responsible for filing, what it means for existing products, and steps companies should consider taking now. Live Q&A included. https://www.cpgmedia.com/webinars/gras-under-pressure-what-fda-s-proposed-rule-means-for-functional-foods-and-beve

The Simply Good Foods Company – owner of Quest Nutrition, Atkins and OWYN – ended its 2026 fiscal year on a down note, reporting this week a 6.5% net decline with an even steeper loss in Q4. 

But, curiously, Wall Street rewarded those results with a more than an 8% stock price bump, either because it wasn’t as bad as expected, or they’re encouraged that Simply Good has been taking the downturn to heart and is in the midst of a transformative reset.

President and CEO Joe Scalzo dove deep into the strategy for each of the three core brands, acknowledging poor distribution management and pull-through, but emphasizing the opportunity to revitalize all three through fresh marketing and tighter focus.

Read the full story on BevNET.

This week saw more seasonal LTOs rolling in from Red Bull and Trip, more sweet-treat protein from Slate, and Owen's collaborating with one of its celebrity investors.

🆓 Check out the full gallery.

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