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A taste of our conversation with Nutrabolt execs during last week’s NACS show, all of the details on Happy’s investment from L.A. Libations-backed Taste Tomorrow Ventures and the full scoop on Surfside’s legal battle with AB Inbev.

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Nutrabolt’s incremental strategy may be easier to overlook in the shadow of eye-popping acquisitions for energy mega-brands like Celsius and Alani Nu this past year, but perhaps not for much longer…

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Consider this your final warning. Early registration pricing for BevNET Live 2025 ends today! That means this is your last chance to save $100 on the must-attend beverage event of the year. 

We’ll take you inside the decisions that built the industry’s biggest wins. This year’s program features a curated lineup of the voices who’ve made bold moves, founders who’ve weathered major hurdles, and investors who’ve backed successful brands.

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This week’s new products include a killer new flavor innovation from C4 invoking nostalgic fruity breakfast cereal, along with seasonal coffees from French Roasted, the return of MALK’s fan favorite Holiday Nog, a limited edition Red Bull can and more. 

🆓 Check out the full gallery on BevNET.

Despite its faltering Atkins brand, The Simply Good Foods (SGF) Company posted full-year earnings this week, stating it is confident it can lead the ongoing “generational shift” toward high-protein, low-carb, low-sugar products through Quest and OWYN.

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You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

The hosts unpack curated snack boxes featuring innovative products from emerging food and beverage brands – from sourdough bites and zaatar crackers to whiskey pecans and candied pistachios. They also share insights on how founders can save big and stand out at BevNET’s upcoming events in L.A.

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