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• Why QSR and fast food chains are extending into beverage-focused store concepts
• A breakdown of the proposed bipartisan bill to eliminate coffee tariffs
• Inside Waku Tea’s new investor

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From the playful rise of #WaterTok to the wellness appeal of prebiotic sodas, consumers are reshaping what they expect from a simple sip. Flavored water is leading the charge, bridging fun, function, and flavor in ways brands can’t afford to ignore. See where innovation is headed next. Learn more

A Chick-fil-A without chicken? Get ready, because it’s happening. 

Don’t worry – the Georgia-based quick service chain isn’t exiting from its $22 billion chicken business. But its newly announced spin-off restaurant concept, Daybreak, places it amidst a growing field of national foodservice operations leaning into specialty drinks. 

Insiders can access the full story to understand how the approach stacks up to growing focus on QSR beverage concepts.

Are THC-infused beverages the next chapter for craft distillers? The leaders of one Milwaukee distillery believe so. 

Insiders can access the full interview with Central Standard for more on the craft distillers take on THC.

Kentucky-based Cornbread Hemp has filed a federal lawsuit in a Tennessee U.S. District Court over new provisions governing intoxicating hemp. 

Become an Insider for all of the details.

HASECITRUS™ delivers vibrant, true-to-fruit citrus flavor that resists oxidation for lasting freshness. Ideal for RTD and powdered drinks, it extends shelf life, reduces formulation risk, and offers eight bold citrus options your customers will love. Learn more

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What separates beverage brands that break out from those that burn out? In this episode, industry veteran Ken Sadowsky – often known by his sobriquet, the “Beverage Whisperer” – offers a behind-the-scenes look at what’s working (and what’s not) in the fiercely competitive drinks industry. 

Tune into the episode here. Also available on Spotify and Apple Podcasts.