Something is eroding your Amazon margin, but finding the cause fast is a daily struggle. On Tuesday, November 10 at 2:30 p.m.-3:30 ET, Fractal's Prabal Chaudhri and Jamie Podhaizer lead a hands-on virtual workshop where you'll pinpoint your biggest growth barriers, build a strategic AI roadmap and try Cogentiq E-Commerce in a live simulation. Worksheets provided; two screens recommended. Learn More

Everyone is looking to live longer, even a founder who has already cheated death once.

Serial entrepreneur Richard Laver (founder of Kate Farms and Lucky Energy), is launching IAN, a longevity gummy that aims to ride on converging trends of functional wellness supplements and convenience.

• The eight-gummy daily pouches support cellular health, mental clarity, antioxidant support and the gut microbiome with an extensive 24-ingredient deck of supplements.

Seizing on the success of brands like Grüns, CREATE and AG1, as well as Lucky Energy’s caffeinated gummies, Laver is entering a high-ceiling category of convenience-oriented supplements.

Read the full story on BevNET

In a complex market, consider these stories on the coffee market, hiring cycles, a product claim controversy and changing grocery delivery dynamics to parse through the noise…

☕ Big Energy: Keurig Dr Pepper is getting a clearer picture of the opportunities and challenges facing its two future businesses. Get all of the details.

💼 Talking Talent: Emerging, founder-led brands are securing talent from large CPG companies at higher rates, and offering lower pay packages, than ever before. Learn more.

🏛️ Claims Controversy: Celsius said it “stands firmly behind” claims that the product “burns body fat” and can “accelerate metabolism” as it faces a proposed class action lawsuit over the evidence behind those callouts. Understand the situation.

🚚 Delivery Dynamics: DoorDash is doubling down on grocery with its acquisition of Instacart, combining two of the largest food delivery platforms and expanding its reach across retail and advertising. Learn more about the deal.

Read these stories and more with BevNET and Nosh Insider access.

As major food and beverage companies move away from artificial dyes, demand for natural colors is putting new pressure on supply, pricing and product development. Even brands that have used natural colors from day one could feel the impact. 

Can Koyuncu, Co-Founder and CMO of Chapter Foods; Tessa Porter, Owner and President of Sprinkk; and Maxi Heidenblut, Founder and CEO of Häppy Candy, break down what's changing, why natural colors are so challenging to work with, and how brands can protect their products, margins and supply chains.

Listen here.

Also available on Spotify and Apple Podcasts.

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