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📰 Big Today In Beverage |
| | | Smartwater is going fizzy – again! The Coca-Cola Company’s premium bottled water brand is introducing a sparkling water line – its third iteration of a carbonated beverage since 2015 – although the company stressed the launch marks a new product line, not a reintroduction of its short-lived predecessors. Smartwater Sparkling is hitting stores at a time when Coke’s top sparkling water player, Topo Chico, is just getting back on its feet after a monthslong outage. Could Smartwater prove to be Coke’s way back into the category? Read the full story on BevNET. |
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✨ BevNET Live LA 2026 Preview |
| | At BevNET Live LA 2026, founders Brad Woodgate and Andy Sauer will take attendees inside two very different approaches to growth — one built around a tightly controlled channel and operating strategy, the other around identifying audiences and turning distinctive brands into cultural phenomena. Learn more about the event. |
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👉🏼 The News You Need 👈🏼 |
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| | The canned martini brand launched this summer with three 8% ABV vodka-based offerings “designed for the places that should serve a great martini, but don’t." Read the review. |
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🎙️ Taste Radio: How Amara Surged From DTC To National Retail |
| Grocery store aisles are inundated with claims, benefits and buzzwords. Amara has taken a different approach. In this conversation, founder and CEO Jess Sturzenegger explains how the kids food brand grew from DTC to national retail via disciplined innovation and operational scaling. She also gets candid about protecting founder control and adapting her own role as the company grows. Listen to the episode. Also available on Spotify and Apple Podcasts. |
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