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Kids need a lot, and those needs seemingly change by the minute as they grow up.

Little Spoon is hoping it can grow up with them. The baby and kids food company is working to  become a more complete nutrition partner for families as it brings its brand equity into the supplement space. 

The expansion will test whether Little Spoon can turn the trust it has built with parents into a longer relationship with its families, and whether its product platform can stretch across not only more ages and eating occasions, but a broader definition of kids’ nutrition.

Read the full story on Nosh.

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I Can’t Believe It's Not Butter is ready to tell all. 

Mascot TUBZ released his debut self-help book, "Lifting the Lid: The T.U.B.Z. Method for Unlocking Your Full Potential" this week, featuring a forward from brand icon Fabio Lanzoni.

• The release comes as the product itself has been reformulated to meet modern consumer demands (read: nutrient density)

What They Said: “TUBZ chronicles his evolution in [70+] pages of refreshingly earnest yet occasionally unhinged life advice from a refrigeration-aged mascot who spent decades processing abandonment and the emotional consequences of being pushed behind condiments.”

Scaling a CPG brand isn’t just about finding more ways to grow – it’s about knowing which opportunities are worth pursuing. 

YC Cheng, the CEO of better-for-you baked goods and pasta brand Hero Bread, shares hard-earned lessons on scaling in CPG, including the hidden costs of expansion and how founders can make smarter decisions about where to place their next bet.

Listen to the episode now.

Also available on Spotify and Apple Podcasts.

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