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• Inside the growing controversy around Kratom beverages
• A quick sip of this week’s new product launches
• Details on the new evidence aiming to expose a major spirits player for adulteration

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Brain health is top of mind for today’s consumers, and brands across categories are responding. This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how to build cognitive-support products that are both effective and market-ready. Learn how top brands formulate with purpose, earn trust, and stand out. Learn more

Amidst booming demand for functional beverages over the last decade, niche ingredients have found a springboard to mainstream awareness and acceptance. No one was beating a path to lion’s mane mushrooms and ashwagandha 15 years ago, but they are now. 

Yet surging interest in drinks-with-benefits has allowed one dangerous substance – kratom – to sneak in, some are arguing…

Insiders can access the full story to understand the budding legal battle behind this emerging beverage segment.

Looking for a jolt of energy to wake the dead? Liquid Death will soon have you covered as the company prepares to launch a 12 oz. Sparkling Energy line in January 2026. Its entrance may also be a boon to DSD distributors, but founder and CEO Mike Cessario had long been resistant to branding the business as an energy drink.

Insiders can access the full story for all of the details.

Flirting while buzzed can be one of the many hazards (or benefits) of picking up a drink, but is there a way for a non-alc beverage to bottle up that liquid courage? 

Become an Insider for all of the details.

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice… and chaos ensues. The hosts unpack David’s unexpected launch of raw cod, a move that seems both strategic and defiant, and which sparked intense debate across CPG. They also delve into the debut of a celebrity’s “love potion” and a luxurious presentation of pecans.

Tune into the episode here. Also available on Spotify and Apple Podcasts.