Leaders from Dogfish Head, Buffalo Wild Wings and Tamarron Consulting will explore national draft trends and the opportunities during Brewbound’s Brew Talks meetup in Denver on Thursday, September 21. Brew Talks will take place from noon to 3 p.m. MT at Cervantes Masterpiece (2637 Welton St., Denver, CO, 80205) prior to the start of the first session of the Great American Beer Festival. Tickets are available now, and include two beer tickets and light appetizers. On-premise draft has historically been an important piece of business for craft brewers, accounting for 30% of distributed draft and serving as a brand building theater. However, draft has not returned to pre-pandemic levels, Brewers Association chief economist Bart Watson shared during the trade group’s midyear survey. Watson estimated that 2023 distributed draft volume is 2 million barrels below historic trends. Panelists will discuss the challenges facing draft beer and strategies for improving draft trends. They include: - Dogfish Head co-founder Sam Calagione
- Buffalo Wild Wings director of beverage strategy & innovation Jason Murphy
- Tamarron Consulting co-founder and president Lori Scheiffler.
Additional conversations will be shared in the coming weeks. Speakers include Hops & Pie owner and chief beer buyer Drew Watson, Ska Brewing president and co-founder David Thibodeau, Holidaily Brewing founder Karen Hertz and Colorado Brewers Guild executive director Shawnee Adelson. More speakers will be announced soon. Tickets are available now. |