Following Molson Coors’ Q4 and full-year earnings report Tuesday, CEO Gavin Hattersley fielded questions from analysts on a range of topics from the stickiness of his company’s share gains, to why draft trends are struggling, to overall industry performance. Here are a few highlights from the investor call – and follow this link if you missed yesterday’s breakdown of the numbers.. On Blue Moon … Hattersley admitted that 2023 was a “challenging” year for the brand. However, the brand has seen improvement in the on-premise, where it has grown share in the last four weeks, per CGA data. 2024 plans include a packaging refresh and a new brand campaign rolling out in March. Innovations on the way include Blue Moon non-alcoholic (NA) and the rechristening of Blue Moon Light Sky as Blue Moon Light. On draft volume struggles … Hattersley pinned it on craft’s “negative draft performance” and the number of craft beer brands that “might be being discontinued in the on-premise.” Insiders can read more of Hattersley’s comments, including more on the industry's draft issues, the permanence of the company's share gains and more. |