FDA's proposed mandatory GRAS (Generally Recognized as Safe) notification rule could reshape how functional food and beverage brands bring products to market. On Thursday, November 5 at 2:30 p.m. ET, Venable attorneys Todd Harrison and Claudia Lewis will cover which ingredients may be affected, who's responsible for filing, what it means for existing products, and steps companies should consider taking now. Live Q&A included. https://www.cpgmedia.com/webinars/gras-under-pressure-what-fda-s-proposed-rule-means-for-functional-foods-and-beve

It’s another week in the CPG business and two new plaintiffs have entered the legal chat.

A pair of potential class actions have popped up this week that attempt to hit brands where it hurts – right in space between product claims and share price.

• As we reported yesterday, PepsiCo was hit with a false advertising claim filed over chip brand Siete’s use of Avocado Oil.

• Today’s suit centers on Celsius over the brand’s claimed metabolic effects, going so far as to challenge the health benefits and scientific reasoning behind the claims.

The initial filing often brings the biggest headline, while the nitty-gritty of a negotiated settlement or the slow grind of filings by a plaintiff’s lawyer attempting to establish an actual consumer class in a questionable claim, especially if the brand really has done its job in a regulatory sense, is often below the radar.

As they say, though, if you aren’t getting sued, you probably aren’t making any money.

Read the full story on BevNET.

The flavor does a surprisingly good job of capturing the essence of an espresso martini. There’s plenty of coffee flavor, while the sweetness and added flavorings create a profile that feels more cocktail-like than simply canned cold brew.

Read the full review.

This week, The Atlantic’s Rogé Karma made the case for a wider definition of public grocery – one where the federal government would extend the buying power it already flexes through The Defense Commissary Agency (DCA) system to lower grocery prices for all Americans. 

The proposal is this: The government negotiates pricing directly with food suppliers on staple items, eliminating middle men in the supply chain and mitigating the power imbalance between large CPGs and small or mid-sized regional retailers.  

How do you think a program like this would impact how your business operates? Send me your thoughts at adeluca@bevnet.com

In this episode, Brad and Lukas explores Vita Coco’s continued success, mass layoffs plaguing the food and beverage industry and Whole Foods 2027 trend predictions.

Listen now.

Also available on Spotify and Apple Podcasts.

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