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• A complete look at what is driving the shift to higher dosages in the THC drink category
• The latest update in the case against Uncle Nearest Whiskey
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As summer gets hotter, we’re all getting higher. 

Or at least it feels that way. After the initial wave of hemp-derived THC drinks arrived on the market in micro-dosed 2.5 mg to 5 mg versions, the category now appears to be surging under a new North Star of 10 mg per container. 

Strong signals are coming from Brightfield Group and Sightlines data over the past year with sales of drinks containing at least 10 mg hemp-derived THC rising almost 18%, representing 60% of the total market. Sales of 5 mg products grew around 6.7%, while 2-5 mg drinks fell 8.6%. Those trends are playing out on the shelf, too…

Insiders can access the full story to get a complete look at the shifting category dynamics. 

A Florida judge is not too happy with Jack Owoc after the Bang Energy founder filed documents, apparently written by AI, that cited nonexistent cases.

Insiders can read the full article for complete details on the incident.

On Thursday, August 14, from 5 to 7 p.m. CT, we’re partnering with Hoste Cocktails, InvestBev, Ingredion, and Sorse Technology to bring the food, beverage and beer communities together in Chicago, and we’d love for you to join us.

• This is a chance to connect with local founders, operators, and investors who are building and backing some of the most talked-about food and beverage brands. 
• Leaders from Lemon Perfect, S2G Investments, Chomps, Tonic Ventures, Supply Change Capital, and more are already signed up.

It's free to attend, but space is limited. RSVP for free here.

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Lifeway Foods’ drinkable kefir and farmer cheese posted strong volume growth and were cited as primary drivers of the company’s record sales in the Q2, per an earnings report this morning. Those results come just a week after Danone made its third attempt to buy the business.

Become an Insider for all of the details.

Actor Wyatt Russell – best known for his role as U.S. Agent in the Marvel film “Thunderbolts” – and producer Richard Peete pull back the curtain on their journey launching Lake Hour, a fast-growing canned cocktail brand that’s making waves far beyond the red carpet.

Tune into the full episode. Also available on Spotify and Apple Podcasts.