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• Could Trump’s tariffs finally give yaupon the break it's been looking for?
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After pulling off its first activation at the X Games last month, zero-sugar soda NO CAP! is putting more fuel in the tank for the second-half of 2025 with $3 million in new investment to support supply chain optimization and marketing support. 

Insiders can access the full story to learn where the company is rolling out next, how its shifting the product positioning and what founder Sam Wilson calls the company’s “biggest headache.”

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Canadian cannabis giant and U.S. craft beer platform Tilray Brands is at it again. The company’s Colorado-based Breckenridge Distillery has launched Mock One, a collection of non-alcoholic (NA) spirits. But when Tilray bought the distillery in 2021 it stated its intent to create cannabis-infused, NA distilled spirits. So is Mock One a gateway into that space? 

Insiders can access the full story to find out.

⚡ Barstool Sports Owner Dave Portnoy Backs PHX Energy Drink Launch 

A new beverage platform is tapping into Barstool’s massive media base, but it isn’t looking to Portnoy’s wallet. Read Here 

🥤 Trump Says Coke Will Go Back to Cane Sugar in U.S. 

The president said he is negotiating to Make Mexican Coke American Again? But the CSD giant doesn’t yet seem to be in agreement. Read Here

☠️ Wake the Dead: Liquid Death Taking on 'Caffeine-Crazy' Energy Drinks in 2026

Liquid Death is bringing its unique approach to the caffeinated set it once tried to steer clear of – what’s changed?  Read Here

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