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Learn how leading beverage, supplement, and functional food brands turn first-time Amazon buyers into loyal subscribers. This free ebook in collaboration with Straight Up Growth breaks down the tools, tactics, and retention systems driving long-term growth. Learn more

Adaptogenic mushroom energy drink brands are united in offering consumers a better-for-you lift. But whether or not to offer them a trip is becoming a different discussion.

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The Northhall 2025 Annual Report captures a year defined by restraint at the surface and momentum beneath it. While full-year venture activity declined again in 2025, the story shifts meaningfully when viewed quarter by quarter. After an extended slowdown, investment activity strengthened as the year closed, with Q4 showing renewed growth in both dollars deployed and deal size – suggesting a market that may be stabilizing rather than continuing to contract.

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Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• An analysis of CAVU consumer partner’s latest fund
• Distribution drama in Chicago’s THC market
• Why an energetic opportunity takes brands from liquid to slightly more solid formats
• Details on a new tea-inspired cold brew concept

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Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

As beverage brands scale, early wins often mask deeper structural risk. This free guide distills insights from two specific BevNET Live L.A. 2025 sessions, on founder evolution, repeat behavior, and building brands designed to last. Learn more

Coke’s New Revenue Streams unit is transferring control of its Red Tree Beverages spirits play to different structural leadership.

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After quietly disappearing from the market, extreme sports-inspired energy drink producer Go Fast Sports & Beverage Company is making a comeback under holding company Golden Triangle Ventures, which acquired the company from Labor Smart, Inc. in August. 

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Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Next In Natural Writes Chameleon's Next Chapter; SYSTM Looks Ahead
2. Tea Drops Takes On Self-Manufacturing
3. Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
4. Hiyo Leans Into Refinement, Not Expansion, After Breakout Growth Year
5. As Non-Alc Cocktails Enter Their Craft Era, Will Alt-Spirits Get Left Behind?

They started with a cult following. Now they’re taking over the country. Ari Raz, CEO of fermented coconut yogurt company The Coconut Cult, and Starr Edwards, co-founder of almond dip and snack brand Bitchin’ Sauce, discuss how timely innovation, community-driven creativity, and a fearless mindset helped both companies grow and thrive on a national stage.

Tune into the episode here. Also available on Spotify and Apple Podcasts.