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Consumers expect soft drinks to deliver on every level: striking color, authentic flavor and added benefits. As brands shift to natural solutions, sensory impact must stay strong. Discover how Döhler’s natural ingredients and expertise elevate your next carbonated concept. Explore and get in touch! Learn more

As U.S. drinking patterns change, so do its traditional drinking institutions. 

That may be thanks to Mocktail Club (in Virginia, at least) as it lands in 100 state-owned liquor stores – making it possibly one of the first NA brands to crack the channel.

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Applications are open for the New Beverage Showdown at BevNET Live NYC, taking place June 10–11, 2026.

Twelve emerging brands will be selected to pitch live on stage, putting their products in front of hundreds of beverage founders, retail buyers, investors, and potential partners. Semifinalists will present on June 10, with finalists advancing to a second round on June 11. The competition will also be live streamed and featured on BevNET.com.

The winning brand will receive a $10,000 advertising package and industry-wide exposure.

🚨 The deadline to apply is May 1 at 5PM EDT. Apply Now.

Keurig Dr Pepper’s beverage and coffee unit separation is getting closer. 

The company has completed its $18 billion acquisition of JDE Peet’s and named a new leader for its global coffee venture. 

Read the full analysis with Insider access

Tru entered the beverage industry with functional shots more than ten years ago and during that time has tinkered with its positioning, added 12 oz. RTDs and powders while adjusting its look a few times. But today marks its “biggest brand evolution.”

Continue reading the full breakdown with Insider access

Jones Soda’s revenues and margins rose as it closed out FY2025, posting the highest Q4 revenue growth in company history.

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The U.S. Small Business Administration (SBA) unveiled a new loan program aimed at supporting small businesses across the domestic food supply chain. 

Continue reading all of the details with Insider access

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Once Upon a Coconut Acquires Punch’d Energy

2. Former Casamigos Team Launches RTD

3. Constellation Brands Agrees To Acquire HOPWTR

4. Laird Superfood Loss Widens Amid Multi-Brand Push

5. Tarte Cosmetics Founder Enters Beverage with ‘Sippable Self-Care’

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

☕ Throne Sport Coffee expanded its roster of professional athlete ambassadors with Chicago Cubs third baseman Alex Bregman in an “equity-backed alignment.” Get all of the details with Insider access

💧 Evian celebrated its 200th anniversary by launching two limited edition glass bottles created in partnership with “Balloon Dog” artist Jeff Koons. Read more here

🧠 Sol-ti responded to consumer demand for added functionality with the launch of ElectroBoost and MindBoost+SuperShots. Get more information with Insider access

🍸 Diageo’s new CEO, Dave Lewis, is reframing ready-to-drink (RTD) from a margin liability to an opportunity. Check out the full story here🥤 Q Mixers saw the rising use of products like “modern sodas” and coconut water as mixers and was inspired to create its own functional product line. Get all of the details with Insider access

Catch up on the latest in beverage marketing news on BevNET

Building a great product is not enough, especially in a category that actively works against you.

In this episode, Ayeshah Abuelhiga of Mason Dixie joins Hey!Hunger's Shireen Khera to talk about what it actually takes to win in one of the toughest environments in grocery. 

From getting customers to physically find your product to navigating low awareness, inconsistent merchandising, and long repurchase cycles, you'll see behind the scenes into the real work behind building a brand that sells. Whether you are in frozen or any competitive category, you'll learn what it really takes to turn early traction into real, lasting growth.

Tune into the episode here. Also available on Spotify and Apple Podcasts.