Molson Coors closed 2025 with declines in shipments, depletions and net sales revenue. With Rahul Goyal now at the helm as CEO, the company revealed a new business strategy called Horizon 2030, with plans to build its core brands, focus on its value brands and intention to add to its beyond beer portfolio with hundreds of millions of dollars ready to spend. 

In Today’s Top Story, Brewbound Insiders are getting the scoop on Molson Coors’ 2025, as well as its future plans. 

In today’s Brewbound Insider Newsletter and on Brewbound.com, Insiders are also reading about:  

• The Left Hand Collective’s new addition;
• Breakthru Beverage’s layoffs;
• Draft’s 2025 drag on the on-premise;
• Creature Comforts’ new market;
• And Dogfish Head’s next Grateful Dead collab.

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Molson Coors Beverage Company’s global business recorded declines across shipments, depletions and net revenue in 2025, the company shared Wednesday.

In addition to reporting its Q4 and full-year financial results, Molson Coors’ top executives unveiled a new business strategy, Horizon 2030, during the Consumer Analyst Group of NY (CAGNY) Conference in Orlando, FL.  

Molson Coors CEO Rahul Goyal described Horizon 2030 as “rewiring our business” and “a blueprint” to return the “business back to growth” with “consistent, scalable and repeatable top- and bottom-line growth.”

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As the distribution tier continues to shrink, what must brewers and bev-alc brands do to protect their routes to market? ArentFox Schiff partner Nichole Shustack and senior associate Isabelle Cunningham joined the Brewbound Podcast to discuss how suppliers can navigate the turbulence that comes with wholesaler consolidation and updates on the uncertain future of the intoxicating hemp industry. 

Before the interview, Justin and Zoe discuss a bevy of beer news, including the formation of the Oregon Beverage Alliance, year-end shipment data from the Beer Institute, BrewDog’s looming liquidation, Constellation Brands’ incoming CEO and global layoffs at Heineken. 

Listen here

Longmont’s Bootstrap Brewing is the latest CO brewery to join Left Hand Collective, a craft brewing “alliance” formed last year with the merger of Left Hand Brewing and Dry Dock Brewing. 

The latest deal – characterized as a “partnership” rather than a merger or acquisition – adds Bootstrap to a growing brand stable that includes Tabernash Brewing, Foundry Distilling, Docktails and Present sparkling water. 

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Breakthru Beverage Group has undergone a “strategic review” of the company’s “overall business,” according to a memo sent to employees by CEO Tom Bené on Tuesday, leading to layoffs of approximately 500 people, sources confirmed to Brewbound.

Employees have reported layoffs in several markets on the Reddit thread r/BreakthruBev. Sources confirmed the layoffs were closer to half of the rumored 1,000 employees cut.

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Continued draft declines dragged down bev-alc’s on-premise performance in 2025, according to tech and insights firm BeerBoard’s “2025 Year in Review” on-premise report released this month. 

BeerBoard-tracked on-premise retailers recorded more than $1 billion in bev-alc sales, spread across 2 billion oz. of liquid, according to the report. Revenue from those sales was down 0.6% compared to 2024, while volume was up 0.1%.

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Next month, the leaders behind hard tea maker Jiant will launch a new brand – Home Slice – a 10% ABV hard orange soda. 

The “full flavor, full octane” offering will be available in 19.2 oz. single-serve cans, starting at Southern CA and CO retailers such as Kroger. 

Hop Tea is Jiant’s other big launch for 2026, filling another gap in Jiant’s portfolio. Released last month, the yerba mate-based NA tea is made with botanicals, real fruit and hops.

Dive deeper into Jiant’s plans

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