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A structural shift across the U.S. food and beverage landscape is being driven by everyday consumer shopping choices – from trading down to store brands to seeking high-protein products – according to a new report from McKinsey & Company. 

Success in the CPG industry followed a similar blueprint for years. Big brands won by scaling distribution, spending heavily on advertising and launching incremental innovations. 

But that formula is faltering amid mounting inflationary pressures and greater consumer expectations.

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Frozen One has raised a $2 million seed round led by Supernatural Ventures and The Angel Group. 

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Jeni’s Splendid Ice Cream has a new CEO and he is very familiar with running a beloved frozen dessert brand. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Brothers International Food Holdings Dips Back into Private Equity

2. Zero Acre Farms Bets On Regenerative, Seed-Free Fryer Oil

3. Oishii Looks Beyond Luxury With Accessible $5 Strawberry Pack Format

4. How GLP-1s Are Rewriting The Rules of Wellness

5. Laird Acquires Terrasoul Superfoods, Expanding Ingredients Platform

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This week on the podcast, Monica and Lukas discuss how Gatorade is courting dehydrated non-athletes, Laird Superfood’s acquisition strategy, the impact of GLP-1s on consumer purchasing behavior and what’s happening in hemp.

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