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• Why Big Weed is ramping up its bets on THC beverages
• Inside Keychain’s latest $30M raise
• Details on the self-proclaimed “First Beverage-Only” Freight Broker
• NA For Dummies debuts

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If beverage entrepreneurs somehow thought the THC drink business would be more “chill” than the non-infused side, they might soon learn a hard lesson. 

To be clear, we’re not saying things are slowing down – far from it, judging by the volume of new products and brands arriving in my inbox every day. But there are a couple indicators that suggest we’re in the midst of a transition to a new phase, one in which multi-state operators (MSOs) and large retailers – and a handful of high-performing indie brands – hope they emerge as the big winners.

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Innovation never slows down—and neither do we. From concept to shelf, we accelerate your success. While others catch up, you're already launching. Ready to outpace the rest? Learn more

Collaborations are integral to any CPG marketing strategy, especially at the startup level, where building brand awareness and establishing a viable business is a delicate balancing act. We sat down with social marketing strategist Kendall Dickieson to learn about the key elements of an effective collab, where to start and what it takes to make each post and product a success.

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After four years, Spindrift is sunsetting its Spiked line of hard seltzers to focus on its flagship non-alcoholic, fruit-infused sparkling water. 

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Ben Jacobsen, founder of Jacobsen Salt Co., shares how an entrepreneurial journey that began with a few flakes of sea salt led him to creating one of the country’s most iconic artisanal food brands. He explains how he bootstrapped the business from scratch and speaks candidly about the deep creative drive that continues to fuel his work.

Tune into the episode here. Also available on Spotify and Apple Podcasts.