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As the FDA flips the food pyramid, dairy is enjoying a newfound view from the top. 

True to its promise of delivering the “most significant reset of federal nutrition policy in decades,” the government’s new dietary guidance released this week put dairy back in the spotlight. 

• The guidelines emphasize dairy products (along with protein and healthy fats) as one of the cornerstones of a healthy diet, replacing the previous focus on carbohydrates and grains. 

That’s much-needed good news for milk producers in particular, a segment that’s been beleagured by bad press and declining consumption rates over the past decade, falling 2.3% CAGR in that time according to USDA data (even as cheese, butter and yogurt have grown).

“The new Dietary Guidelines send a clear and powerful message to Americans: dairy foods belong at the center of a healthy diet,” said International Dairy Foods Association president and CEO Michael Dykes, praising the decision as an “important victory for consumer choice and public health.” Gregg Doud, President and CEO of the National Milk Producers Federation, echoed that sense of relief in his own statement. What does that mean for dairy milk and milk-based RTDs?

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This week, we sipped on The Only Mix’s new line of HPP, cold-pressed margarita-style cocktail mixers before washing it down with Mōcean’s caffeinated, energy drinks for “grown ups.”

📝 Check out all of our tasting notes here.

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• What dairy-based beverage leaders are saying about the federal nutrition guidelines
• Why Atkins is weighing on Simply Good Foods
• News of another celebrity entering the ANA space
• Everything you need to know about new Squid Game-backed brand Cloop

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After Republic National Distributing Company (RNDC) shed suppliers at an alarming rate last year – resulting in the closure of its California operations – the distributor is being hit with another major loss as Jose Cuervo’s parent company makes its national exit. 

Read the full analysis with Insider access

This week’s notable new products roundup includes GORGIE and Bloom Nutrition’s protein offerings, Monster Energy’s take on the dirty soda trend, Noot’s partnership with Total Wine, and more. 

🆓 Continue reading the full breakdown on BevNET

Heading into Winter FancyFaire in San Diego, Taste Radio and BevNET CPG Media are lining up conversations on and off the show floor. 

Find us at booth 4249, take part in an Elevator Talk recording, stop by the Taste Radio meet and greet, or join us to enjoy tacos and drinks with Naturally San Diego. 

Learn more.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Sprouts ‘Mainstreams’ THC Drinks With 120-Store Launch
2. Author and Podcast Host Mel Robbins Launches Pure Genius Protein Shot
3. Prime, Lionel Messi's Sports Drink End Court Battle
4. New Dietary Guidelines Ditch Specific Alcohol Intake Limits
5. Jeng Nets VC Investment For THC Cocktails

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET’s inaugural trade show booth at the upcoming Winter FancyFaire*.

Tune in here. Also available on Spotify and Apple Podcasts.