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The new Vibrant Innovation Center brings together flavor expertise and beverage innovation to help turn concepts into market-ready products. Learn more

If you need a star player to rebuild a team around, Steph Curry is usually a pretty good pick.

PLEZi, the better-for-you beverage brand founded by former First Lady Michelle Obama, is rolling out a rebrand that puts its other famous co-founder front and center.

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Is it the last call for intoxicating THC beverages, even if the industry is just taking off? 

At BevNET Live NYC 2026 on June 10 + 11, category stakeholders will explain how they are preparing for the worst — while embracing the present — as they face down a November 13 deadline that could cripple their category.

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Little Saints is expanding across channels in Florida, from ABC Wine & Spirits to the W South Beach.

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Republic National Distributing Company (RNDC) plans to lay off 267 employees in Washington and 53 in South Dakota. 

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Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Looming THC Ban Has Retailers, Brands Searching For Alternative Buzzes

2. Zevia Taps Brian Bousley As New EVP, Chief Commercial Officer

3. Former NFL Star Micah Hyde Seeks to Bridge Beer, Hemp Drinks

4. No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning

5. The Cycle Wants to Put Period Relief in the Grab-and-Go Cooler

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

🌋 Borjomi is expanding its volcanic mineral water brand in the U.S. as it introduces a broader natural beverage system focused on gut health. Learn more

🤔 “Healthy enough” has defined consumers' interests in new products, according to Circana’s 2025 New Product Pacesetters. Get all the details from the report

☺️ Olipop is embracing the “feels” as it brings refreshed branding and a new marketing campaign to the modern soda set. Read all about it

⚽ Electrolit tapped U.S. soccer star Timothy Weah for its “Made for This” campaign as it gears up for the World Cup next month. Read about the campaign

Read more beverage industry marketing news on BevNET