Adult non-alcoholic (ANA) beverages are making their mark in the off-premise, posting impressive growth in scans. But the next big opportunity for the category – and how ANA will truly connect with consumers – is the on-premise, according to The New Bar founder Brianda Gonzalez. 

The New Bar, an ANA bottle shop and e-commerce platform, is consolidating its retail footprint and expanding its reach into other areas, such as bars, restaurants, venues and festivals. Brewbound Insiders are reading about the motivation behind this new strategy, and other opportunities for ANA, in the latest edition of A Round With. 

In today’s full version of the Brewbound Newsletter and on Brewbound.com, Insiders are also learning about: 

• Another massive deal involving Keurig Dr Pepper;
• The state of the food and beverage supply chain, according to Agrowgate;
• Why Gallup’s recent survey results on bev-alc consumption “are not unprecedented,” according to the NBWA’s Lester Jones;
• And how Heineken is leveling up its game at the US Open with Heineken 0.0. 

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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In 2022, Brianda Gonzalez opened The New Bar, an adult non-alc (ANA) bottle shop and platform in Venice Beach, and expanded a year later with new locations in West Hollywood and San Francisco. But in May, Gonzalez announced that the company is going the way of other ANA bottle shops and consolidating its retail footprint, while focusing on other ANA opportunities.

In the latest edition of A Round With – a Q&A series available exclusively for Brewbound Insiders – BevNET spirits editor Ferron Salniker chats with Brianda about what’s next for The New Bar, where the hurdles are for ANA and how ANA brands can take cues from their full-proof counterparts. 

Insiders can read the full Q&A here. 

Keurig Dr Pepper (KDP) is solidifying its position as one of the world’s largest coffee companies, announcing an $18 billion deal Monday to acquire JDE Peet’s, expected to close early next year.

Insiders can read more about the deal and KDP’s M&A strategy.

The Q3 2025 food and beverage supply chain is caught between clarity and chaos. 

Agrowgate dives into everything at play in its latest quarterly supply chain report exclusive for Brewbound Insiders, including packaging, freight, grains, hops and more. Download the full report here.

Former Anderson Valley Brewing Company (AVBC) president and CEO Kevin McGee joins the Brewbound Podcast this week to talk about the unspoken rules in California beer distribution and the legal battles AVBC tackled when cleaning up its network. 

McGee, who has returned to his legal roots and launched The Law Office of Kevin McGee, dishes on the legal protections breweries have, what the beer distribution landscape looks like amid consolidation and how it's affecting craft producers. He also chats about the sale of AVBC, announced earlier this year, and what he’s been up to since. 

Look for the episode later this week on Brewbound.com and on your preferred podcast platforms.

Coors Banquet is a bright spot in Molson Coors’ portfolio and received the type of organic rub brand leaders dream of when Rip, Beth and John Dutton kicked back the stubby bottles on hit TV show Yellowstone. 

Molson Coors’ latest attempt to tap into western culture is via a co-branded clothing line with Wrangler. Brewbound Insider’s Week in Beer newsletter writer Sean McNulty takes a look at the collection, as well as the Big Ten’s embrace of beer for the new college football season. 

Insiders can catch up on all of the latest headlines of the last week here.

Rupee Beer founders Van and Sumit Sharma believe they’re ready to meet Indian cuisine’s moment. 

On the latest edition of the Brewbound Podcast, the brothers share their journey of launching the Indian American beer brand during the COVID-19 pandemic as an add-on purchase at their family’s restaurant. Today, Rupee has expanded distribution to 18 states – most recently California – and the Sharmas are readying for an “explosion” of Indian restaurants entering the U.S market. 

Plus, Justin, Jess and Zoe catch up on the latest headlines, including why it’s not time to panic despite the Gallup survey’s recent results on Americans drinking habits. They give a legal update on Uncle Nearest and the recipe agreement dispute between Schilling Cider and Incline. They also recap recent bev-alc experiences, from a growing dislike for black cherry flavors, to a sweaty trip to the Iowa State Fair

Listen here.

Brewbound Live takes place in Marina del Rey, CA on December 10+11, and the official Marriott hotel block is now available. Staying on-site means you’re just steps away from panel discussions, beer tastings, and connection-building with top industry leaders.

Secure your spot early, register now to access the room block and save $100 with early registration.

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