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• Everything we know from Suja’s IPO filing
• Details on the tariff hit BellRing is taking over dairy proteins
• Marketing moves and new product drops from Seedlip, Betty Booze and more

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Curious what's making waves? #WaterTok buzz, flavor-led buying, and a surge of launches are putting water center stage. Think nostalgic twists, botanical infusions, and exotic-tropical blends with less sugar. Learn how flavor-first builds are redefining hydration and opening new opportunities. Learn more

Another cold chain company is heading for a public market exit. 

Suja Life, Inc. announced that it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Security and Exchange Commission (SEC). 

Insiders can access the full story.

At BevNET Live on December 7-9 in L.A., the value isn’t just in the sessions, it’s also in the people sitting around you. The event brings together hundreds of voices across beverage: founders, operators, retailers, distributors, investors, and suppliers.

Time is running out! Join hundreds of beverage executives at BevNET Live next month. 

Special News Flash! BevNET Live has added a Special Session addressing the way key brands are approaching the potential for a legislative shutdown of the U.S. Hemp Business.

⏩ Register now.

Party punch brand BeatBox is reportedly exploring a potential acquisition with Anheuser-Busch InBev (A-B), according to the Wall Street Journal.

Insiders can access the full story.

Investors should be happy to hear that Zevia is on “the most stable foundation we’ve ever had as a company,” per CEO Amy Taylor, who served up a few interesting bits on strategy during a wide-ranging discussion at the Stephens Annual Investment Conference in Nashville this week. 

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Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. 

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Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Where Do Hemp THC Drinks Go From Here?
2. Manna Beverages Sells Former NorCal Plant to Redwood Beverage
3. Tariffs Force Hard Decisions For Liquor Retailers
4. Despite Tariffs and Disease, Perricone Farms Thrives Post
5. Keychain Nets New $10M, Launches Retailer AI Tool

TikTok offers a big opportunity for food and beverage brands, but it also brings real challenges. It moves fast, culture shifts daily, and creativity matters more than polish, all while the path from discovery to purchase gets shorter.

In this episode, Mike Westgate, vertical director of food, beverage and alcohol at TikTok, shares what he has learned as the platform has grown into a major space for discovery, community, and commerce. 

• He breaks down discovery commerce, the role creators play as an extension of your sales force, the creative tools that help brands produce content efficiently, and the trends shaping what people buy. 
• Mike also touches on organic versus paid content, early mover advantages, and how brands of every size can compete on the platform. 

Tune into the episode here. Also available on Spotify and Apple Podcasts.