🚨 What You're Missing Inside 🚨 |
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📰 Today's Top Story |
| | | In today’s economy, frozen food is not just convenient – it’s become a pillar of consumer resilience. The frozen breakfast sandwich category has heavily benefited amid that backdrop (generating $2.3 billion in sales in 2024) and now an emerging consumer products house is aiming to steal some share. Today, The DropOut Companies announced the Target-exclusive launch of Bronco breakfast bagels Insiders can access the full story exclusively on Nosh. |
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✨ What You Need to Know ✨ |
| CVS Pharmacy is increasingly focused on sourcing better-for-you and emerging food brands that meet the needs of today’s health-conscious consumer. At Nosh Live 2025, Lauren Castro, lead director of healthy consumables and grocery, discussed how the retailer identifies new products and evaluates which brands are ready to launch and scale in its nationwide footprint. She also highlighted how CVS supports emerging brands once they launch, through prominent product placement, controlled expansion, marketing programs and promotional pricing strategies. Insiders can watch the full replay on Nosh. |
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| Brad Finkel owes the success of his emerging Italian foods brand Hoboken Farms to a “tremendous amount of luck.” Hoboken Farms started as a farmers market side-hustle for a college student playing bass guitar in a band. With an “unconventional” $4 million investment late last year, the brand now has its sights set on becoming the next big thing in the pasta sauce set. Become an Insider for all of the details. |
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| What you get with Insider: - In-depth reporting on BevNET.com and Nosh.com, not just the highlights
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You don’t have access to these perks yet, but you could. Become a BevNET & Nosh Insider. |
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🎙️ Nombase: Understanding Private Label |
| As retailers face margin pressure, shifting consumer behavior, and increased competition, private label brands are no longer an add on; they are a core strategic priority. In this New Year’s rerun episode, Kim Greenfeld – formerly of Trader Joe's and Whole Foods Market, now founder of Campo Verde Solutions – discusses private label business from the retailer’s point of view. You'll hear about the role private label plays in assortment strategy, margin management, data ownership, and customer loyalty, and what that means for national and emerging CPG brands competing for shelf space. Listen to the episode here. Also available on Spotify and Apple Podcasts. |
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That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.
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