Plus, this week’s new products, demystifying the drug channel, pasta tariffs and private label͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshJanuary 02, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

🚨 What You're Missing Inside 🚨

You’re receiving the Lite Edition of Nosh’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

Become an Insider to get the full scoop delivered daily.

Nosh Insiders also have access to the Newsletter Archive, including previous newsletter-exclusive Insider content.

 

📰 Today's Top Story

🧊 Why The DropOut Companies Is Betting on Frozen

🧊 Why The DropOut Companies Is Betting on Frozen
Shauna Golden's profile picture

Shauna Golden

Reporter

In today’s economy, frozen food is not just convenient – it’s become a pillar of consumer resilience. 

The frozen breakfast sandwich category has heavily benefited amid that backdrop (generating $2.3 billion in sales in 2024) and now an emerging consumer products house is aiming to steal some share. Today, The DropOut Companies announced the Target-exclusive launch of Bronco breakfast bagels

Insiders can access the full story exclusively on Nosh.

 

✨ What You Need to Know ✨

💊 Demystifying the Drug Store Channel

CVS Pharmacy is increasingly focused on sourcing better-for-you and emerging food brands that meet the needs of today’s health-conscious consumer. 

At Nosh Live 2025, Lauren Castro, lead director of healthy consumables and grocery, discussed how the retailer identifies new products and evaluates which brands are ready to launch and scale in its nationwide footprint.

She also highlighted how CVS supports emerging brands once they launch, through prominent product placement, controlled expansion, marketing programs and promotional pricing strategies. 

Insiders can watch the full replay on Nosh.

 

🍝 Hoboken Farms Leveraging ‘Luck’ And Expertise To Scale Nationally

Brad Finkel owes the success of his emerging Italian foods brand Hoboken Farms to a “tremendous amount of luck.”

Hoboken Farms started as a farmers market side-hustle for a college student playing bass guitar in a band. With an “unconventional” $4 million investment late last year, the brand now has its sights set on becoming the next big thing in the pasta sauce set.

Become an Insider for all of the details.

 

📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

  1. Justin’s Returning CEO Details Plans for Future Growth
  2. Konscious Foods Shuts Down
  3. A Look Back On M&A Deals In 2025
  4. Daily Harvest Relaunches DTC Business With New SKUs and No Subscription
  5. Big Food, Big Lawsuits: The Court Cases We’re Watching in 2026
 

Upgrade to Insider: Built for Food & Beverage Operators

What you get with Insider: 

  • In-depth reporting on BevNET.com and Nosh.com, not just the highlights 
  • Curated daily newsletters that cut through the noise 
  • Data reports that allow you to benchmark, strategize and lead 
  • Insider-only discounts on BevNET Live, Nosh Live, and job board postings

You don’t have access to these perks yet, but you could. Become a BevNET & Nosh Insider.

 

🎙️ Nombase: Understanding Private Label

null

As retailers face margin pressure, shifting consumer behavior, and increased competition, private label brands are no longer an add on; they are a core strategic priority.

In this New Year’s rerun episode, Kim Greenfeld – formerly of Trader Joe's and Whole Foods Market, now founder of Campo Verde Solutions – discusses private label business from the retailer’s point of view.

You'll hear about the role private label plays in assortment strategy, margin management, data ownership, and customer loyalty, and what that means for national and emerging CPG brands competing for shelf space.

Listen to the episode here. Also available on Spotify and Apple Podcasts.

 
That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

Stay in the know across food, beverage, beer and spirits. Explore our full lineup of newsletters and never miss the latest news, insights and trends. 
  • BevNET delivers daily beverage industry insights
  • Brewbound sends daily beer and beyond updates
  • Spirits is a free, bi-weekly digest of spirits sector news
Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire.


Have a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

📥 Did a friend forward you this newsletter? Sign up here.

BevNET.com, Inc. 65 Chapel Street, Newton, MA 02458
hello@nosh.com

Become an Insider Submit News Advertise

Update Preferences Unsubscribe

facebooktwittertwittertwitteryoutube

©1996 - 2026 BevNET.com®
*|LIST:DESCRIPTION|*