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Plant-based milk has long been sold on what it leaves out. MALK is now betting that what it adds in could be just as important. 

The Texas-based brand, known for its short ingredient decks and organic positioning, is moving into a new nutritional territory with Whole MALK, a higher-protein offering designed to function as a more complete dairy alternative.

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It’s lime’s time to shine.

For the first time in 15 years, KDP’s legacy citrus soda brand 7UP has reformulated its flavor profile and branding around a “lime-lemon” identity.

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Celsius is facing calls to replace its leadership team by activist investor and Rockstar Energy founder Russ Savage.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Monster Q2 Sales Cross $2.5B; Pricing Possible This Fall

2. Attorneys General Push For Permanent Hemp Ban

3. Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan

4. How Coconut Water Quietly Became One of the Fastest Growing Categories in Beverage

5. Axum Capital Acquires Barcode Performance Drink

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Here’s a taste of the products moving around the industry to start off your week.

🌱 Mitra9 has landed the big one with Walmart, launching its mitragynine and kava drinks on the mass retailer’s ecommerce site. Read the full story

☕ Javvy Coffee has also landed at Walmart, a move that brings the next-gen protein coffee specialist’s total retail doors to over 10,000 nationwide. Read more here

🦾 BODi’s Shakeology line is now available at The Vitamin Shoppe locations nationwide with the core flavors of Shakeology’s 0g Added Sugar line. See the press release

🏈 Hyde's Hail Mary announced its expansion into New York's regulated cannabis market through a statewide partnership with MOOV Distribution. Check out the details

Looking for more? Insiders can access all the latest distribution news on BevNET