Plus, Tilray and Not Beer Expand with THC …͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BrewboundAugust 13, 2025
DAILY BRIEFING: LITE EDITION
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🔐 Food & Bev CPI Hikes, Tilray Amps Up THC Dosage, BBC CFO Gets a Bonus

🔐 Food & Bev CPI Hikes, Tilray Amps Up THC Dosage, BBC CFO Gets a Bonus

It’s getting even costlier to go out, according to the U.S. Bureau of Labor Statistics’ most recent Consumer Price Index (CPI) report. The CPI for food and alcohol away from home are rising at higher rates than their at-home counterparts. Brewbound managing editor Jessica Infante (who usually also has to factor in babysitter pay with her now very infrequent nights on the town) examined all the numbers and compared them with off-premise beer pricing tracked by NIQ.

In addition to examining the July CPI, Insiders are also checking out the following in today’s full edition of the Brewbound Newsletter and at Brewbound.com:

  • Tilray Beverages pumping up THC dosage in some of its hemp-infused drinks;
  • Not Beer’s turn to THC beverages;
  • Boston Beer’s CFO receiving a stock bonus to stay on during the company’s CEO transition;
  • Kyle Park’s promotion to CEO at Neshaminy Creek Brewing;
  • And a 35% YoY boost in sales of THC beverages at Minnesota’s Top Ten Liquors.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

Become a Brewbound Insider today!

Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

 

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Today's Top Story

💸 CPI: Bev-Alc Away From Home Continues to Outpace Overall Inflation in July

💸 CPI: Bev-Alc Away From Home Continues to Outpace Overall Inflation in July
Jessica Infante's profile picture

Jessica Infante

Managing Editor, Brewbound

All signs point to the cost of a night out getting more expensiveJuly marks a continuation of bev-alc away from home outpacing overall inflation. The CPI for both food (+3.9% YoY) and alcohol (+3.4% YoY) outpaced overall inflation for all items (+2.7% YoY) in July, according to the latest Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics (BLS).

CPI increases in spirits (+3.9% YoY) and wine (+3.4% YoY) away from home drove the increase in overall alcohol away from home, with beer recording the smallest increase (+3.1% YoY) of the bev-alc mega categories. 

Insiders can read more about MoM changes and check out which beer segments’ price increases decelerated in NIQ data. 

 

Brewbound Headlines

📈 Tilray Revamps US THC Drinks with Higher Dosage Options

📈 Tilray Revamps US THC Drinks with Higher Dosage Options
Martín Caballero's profile picture

Martín Caballero

Managing Editor, BevNET

Tilray Brands is moving deeper into THC-infused beverages – and getting higher in the process.

The publicly traded Canadian cannabis and beer company announced Tuesday the introduction of new 10 mg THC versions of its Fizzy Jane’s and Happy Flower brands through its Tilray Wellness division, available exclusively in the U.S.

Insiders can read more about Tilray’s strategy, brand positioning and a bump to its stock.

 

🆕 ‘Too Good To Pass Up’: Not Beer Launches THC Drinks

🆕 ‘Too Good To Pass Up’: Not Beer Launches THC Drinks
Lukas Southard's profile picture

Lukas Southard

Senior Reporter

It’s still Not Beer, but now with a buzz.

Dallas-based beverage brand Not Beer is expanding beyond alcohol-free sparkling water for the first time with Not Beer Vibed, a 10mg THC/10mg CBD seltzer available online in 12 oz. slim cans.

Insiders can read more here

 

ICYMI

🎙️ Bump Williams Consulting on the Importance of Defending Display Space, 1st Half 2025 Trends

🎙️ Bump Williams Consulting on the Importance of Defending Display Space, 1st Half 2025 Trends

While defending shelf space remains important, suppliers need to make sure they’re also retaining lucrative display, floor, promotional and feature space, Bump Williams Consulting (BWC) president Dave Williams and VP of business development and portfolio strategy Brian “BK” Krueger shared in the latest edition of the Brewbound Podcast. 

In their conversation with Brewbound senior reporter Zoe Licata, Williams and Krueger also discuss first-half 2025 trends in detail with a few reality checks along the way. 

Listen here or on your preferred podcast platform.

 

Save the Date

🌴 The Brewbound Live Room Block is Open

🌴 The Brewbound Live Room Block is Open

Brewbound Live takes place in Marina del Rey, CA on December 10+11, and the official Marriott hotel block is now available. Staying on-site means you’re just steps away from panel discussions, beer tastings, and connection-building with top industry leaders.

Secure your spot early, register now to access the room block and save $100 with early registration.

 

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