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A cookie should just be a cookie, right?

In a world of protein-maxxing and function stacking, plant-based, gluten-free superfood cookie entrepreneur Lauren Chew believes we have lost the plot on indulgence.

So she’s layering a new brand onto her existing company. One built on selling cookies made with all of the classic ingredients – think butter, sugar, eggs, flour – and none of the stuff often found in the shelf-stable packaged versions of the baked treat (i.e.: natural flavors, vanillin and more).

She has found running more than one brand actually lightens the load, especially now with AI involved and claims the dual-sided cookie upstart business is operating more like an established CPG.

Read the full story on Nosh.

In this week’s new products roundup, Ferrero brings Wonka back to the confectionery set with four limited-edition treats, Cup Noodles gets into the Halloween spirit with color-changing Vampire Noodles and ALOHA puts a protein-forward spin on the Dubai chocolate trend with a Chocolate Pistachio bar.

🆓 Check out the full gallery on Nosh. 

🥩 Impossible Foods brought its plant-based protein platform into U.K. retail stores for the first time, partnering with Tesco to debut four new products at select locations. Get all the details

🍫 Flings expanded into bite-sized chocolate indulgences, hoping the new line will surpass the brand’s initial toaster pastry line. Read the full story

🍩 Heavenly Hunks is moving beyond the cookie category with a new sub-brand, Dupe Loops, a line of shelf-stable donuts. Learn more here

🥔 Moshi extended beyond sparkling beverages by launching a four-SKU line of kettle-cooked potato chips. Check out the full story

Every year, BevNET CPG Media recognizes the brands, people and products that stood out across beverage, packaged food, beer and spirits. That might be a brand that redefined its category, a leader whose work moved the industry forward, or a marketing campaign that built real momentum.

Nominations are currently open across four 2026 awards programs, and anyone can submit, whether for their own company, a client or someone else in the industry.

Get all of the details.

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

Kroger is drawing a line on pricing – and some of the biggest brands in CPG are finding themselves on the wrong side of it. 

We dig into the retailer’s standoff with Red Bull and Boar’s Head and what Kroger’s growing embrace of private label could mean for brands negotiating with major retailers. We also discuss HopLark’s recent bankruptcy filing and recap our spirited San Francisco meetup.

Listen to the episode now. 

Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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